Senior Product Marketing Manager

Formlabs•Somerville, MA

5d•Onsite

About The Position

Formlabs is seeking a Senior Product Marketing Manager with a strong communications background to drive market adoption of their 3D printers, accessories, and materials. This role will focus on their core SLA technology and products, managing the go-to-market strategy through messaging, positioning, new product launches, content creation, sales enablement, analytics, and market/competition understanding. Product Marketers at Formlabs are expected to be deeply knowledgeable about the products and customers, bridging the gap between Product and Marketing teams with strong copywriting skills. This is a pivotal role within a fast-paced environment, involving collaboration with product management, design, engineering, manufacturing, web, and content teams. The role is ideal for someone passionate about reinforcing product messaging across sales, services, and marketing.

Requirements

5-10 years of experience in a product marketing or sales engineering role at a B2B hardware or software company.
Detail-oriented with a track record of excellence in project management.
Passionate about technology and interested in 3D printing.
Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation.
Conducted independent primary and secondary market research to understand trends and analyze competitive landscapes.
Proven ability to work independently and cross-functionally to complete projects.
Tactfully manage by influence with leaders across the organization.
High level of initiative and strong business judgment; comfortable solving strategic problems in real time.
Ability to think holistically, and contribute business value outside of your core lane.

Nice To Haves

Technical writing
Business degree or Technical degree preferred
Related industry experience

Responsibilities

Act as the 'quarterback' for new hardware, software, and materials product launches.
Nurture existing products by executing changes in marketing and positioning.
Connect market and technology trends with Formlabs’ products to build product positioning and messaging for verticals, buyer personas, and use cases.
Regularly track and assess competitors, and adjust Formlabs’ product marketing accordingly.
Communicate products across all mediums in succinct and compelling ways, anticipating and circumventing possible confusion or questions.
Develop technical training, messaging decks, internal FAQs, product guides, etc., to enable the sales team and drive competitive differentiation.
Promote and demo Formlabs products at conferences, trade shows, events, and to analysts and potential customers.
Develop deep expertise in Formlabs' 3D printing technologies, materials, and portfolio.