Senior Product Marketing Manager, Workflows

PandaDoc

1d • $140,000 - $160,000

About The Position

PandaDoc is hiring a Senior Product Marketing Manager to own the go-to-market strategy for Workflows, a core product pillar in its 2027 strategy. Workflows help customers move from a blank page to a completed agreement and provide a foundation for agents that prepare, route, and complete agreements on customers’ behalf.

The role focuses on showing buyers how workflows solve familiar business problems, including proposals, simple contracts, quotes, and renewals. The successful candidate will develop the workflow product-family narrative and explain how workflows fit into PandaDoc’s broader agreement platform. They will also lead messaging about AI agents, emphasizing what agents prepare, what customers approve, and how automation can remain auditable and trustworthy, guided by the principle that AI prepares and people commit.

Working closely with Product and R&D, the Senior Product Marketing Manager will bring customer and market evidence into roadmap decisions, help determine which workflows to build, sequence launches, and define success measures before release. The role will shape how workflows are discovered and sold across the product, website, and Sales enablement; plan customer-facing launches with in-product guidance, training, and proactive communication; and drive adoption and expansion through customer proof points and campaigns.

PandaDoc describes its culture as global, distributed, collaborative, and focused on work-life balance, integrity, transparency, and employee development. The annual OTE range is $140,000–$160,000.

Requirements

• At least 5 years of marketing experience, including at least 3 years in B2B SaaS product marketing.
• Experience marketing to business users and operators.
• Experience marketing workflow, automation, or process software, with the ability to explain approvals, handoffs, and business processes simply.
• Hands-on fluency using AI for research, drafting, and testing ideas, and the ability to explain where AI speeds up a process and where human review remains necessary.
• Experience conducting customer interviews or studies that changed a product decision, with the ability to show the before and after.
• Ownership mindset and comfort working in an ambiguous environment, including shipping without a playbook, making decisions with incomplete data, and correcting course in market.
• Discipline in measurement, including setting success metrics and kill criteria before launch and working with a data team to validate them.

Responsibilities

• Conduct customer research to map real customer jobs, such as proposals, simple contracts, quotes, and renewals, to specific workflows.
• Challenge features and messaging that are easier to describe than they are to connect to a customer problem.
• Develop positioning and messaging for Workflows as a product family and explain how workflows fit into the broader agreement platform.
• Define the AI narrative for workflows, including what agents prepare, what customers approve, and how automation remains auditable and trustworthy.
• Partner with the R&D lead and Product team to determine which workflows to build, sequence launches, and define success before release.
• Bring customer and market evidence into roadmap decisions.
• Shape how workflows are discovered and sold in the product, on the website, and through Sales enablement, using end-user-focused language centered on value.
• Plan launches for workflow changes with in-product guidance, training, and proactive communication.
• Define launch kill criteria and success metrics before launch, and work with the data team to validate results.
• Identify where workflows create the most value, build customer proof points, and run campaigns that encourage accounts to adopt additional workflows.

Benefits

• A culture emphasizing honest, open feedback and professional and personal development.
• Opportunity to work with a global team distributed worldwide.
• 6 self-care days per year.
• Opportunity to participate in monthly SPIF sales contests.
• Promotion opportunities.
• Work-life balance.
• Creative virtual team-bonding events.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed