Senior Product Marketing Manager

AMSOIL INC. • Superior, WI

3d • Remote

About The Position

AMSOIL INC. is seeking a strategic, results-driven Senior Product Marketing Manager to lead portfolio strategy, identify market opportunities, and collaborate across departments to bring innovative products and solutions to market. The role uses customer insights, market intelligence, and business acumen to shape product strategies, strengthen AMSOIL’s industry position, meet customer performance expectations, and support long-term business growth across a broad range of applications and industries.

The position owns portfolio strategy and planning, go-to-market and commercial leadership, product lifecycle and new product development, market intelligence and customer insights, financial ownership and performance management, content and sales enablement, and cross-functional leadership. It influences portfolio investment, customer strategy, product development, commercialization, and profitable growth across multiple markets and channels. The manager may mentor Product Marketing Coordinators or other team members as assigned.

The role may be performed remotely within the United States or on a hybrid basis near AMSOIL facilities in Superior, Wisconsin, or Columbus, Ohio. Regular collaboration across locations and periodic travel to AMSOIL facilities, customers, distributors, suppliers, and industry events are required based on business needs.

Requirements

• Bachelor’s degree in Marketing, Management, Business, Engineering, Chemistry, or a related field.
• At least 10 years of relevant experience in strategic planning, product management, and product marketing.
• At least 5 years of direct experience in the lubricants, grease, base oil, additives, metalworking fluids, industrial fluids, or specialty chemical industries.
• Demonstrated experience leading portfolio strategy, go-to-market planning, product lifecycle management, and cross-functional commercialization efforts.
• Analytical and strategic thinking skills.
• Strong knowledge of marketing trends, best practices, and resources.
• Understanding of channel strategy, buyer personas, market and sales funnels, value propositions, and brand positioning.
• Strong knowledge of common financial measures, including cost of goods sold and gross margin.
• Excellent communication and interpersonal skills.
• Attention to detail, strong organization, and project management abilities.
• Self-motivation and the ability to work collaboratively in a fast-paced environment.
• Strong management skills and the ability to supervise others.
• Proficiency in Microsoft Office products.
• Ability to collaborate across locations and travel periodically to AMSOIL facilities, customers, distributors, suppliers, and industry events based on business needs.

Nice To Haves

• Master of Business Administration degree or other relevant advanced degree.
• Direct experience with grease applications, formulation technologies, industry specifications, testing, packaging, or manufacturing.
• Experience managing distributors, private-label programs, or complex channel strategies.
• Experience leading cross-functional Stage Gate or new-product-development processes.
• Experience developing customer-focused value propositions and commercializing technical products.

Responsibilities

• Develop and execute portfolio strategic plans aligned with company goals, customer needs, market opportunities, and financial expectations.
• Own portfolio architecture, product positioning, pricing strategy, product mix, lifecycle decisions, and long-range portfolio priorities.
• Assess portfolio performance and recommend investments, improvements, rationalization, or end-of-life actions to improve revenue, margin, and strategic fit.
• Prioritize new product and customer opportunities based on market potential, strategic alignment, resource requirements, profitability, and probability of success.
• Lead category planning across B2B, B2C, distribution, and private-label channels.
• Develop and execute go-to-market strategies covering product, price, place, promotion, and people.
• Define target markets, customer segments, buyer needs, value propositions, competitive positioning, channel strategies, and launch plans.
• Partner with Sales to support customer opportunities, strengthen sales effectiveness, and develop tools that communicate product value.
• Provide strategic support for distributor relationships, channel engagement, and commercial programs.
• Assess private-label opportunities based on customer requirements, portfolio fit, competition, operational complexity, and financial return.
• Engage with customers, distributors, and industry partners to gather insights, validate opportunities, and strengthen market understanding.
• Lead the product lifecycle from opportunity identification and business case development through launch, growth, optimization, and end-of-life.
• Lead cross-functional Stage Gate initiatives and define market, customer, financial, operational, technical, and commercialization requirements.
• Coordinate product launches, including positioning, pricing, claims, naming, packaging, sales readiness, channel readiness, and performance measurement.
• Manage multiple complex projects and customer opportunities while maintaining clear priorities, ownership, timelines, risks, and decision points.
• Conduct market research on customer needs, industry trends, competitors, emerging technologies, regulatory considerations, applications, and pricing.
• Use quantitative and qualitative insights to identify growth opportunities, market gaps, portfolio risks, and competitive threats.
• Translate technical performance and application requirements into customer-focused value propositions and differentiated positioning.
• Develop a fact-based understanding of market size, addressable opportunity, customer economics, channel dynamics, and competitive alternatives.
• Develop and track portfolio forecasts, growth plans, revenue, gross margin, pricing performance, and other key business measures.
• Support budgeting, demand planning, and S&OP processes with clear assumptions, risks, and opportunities.
• Evaluate pricing actions, cost changes, profitability, investment requirements, and business cases.
• Define success measures for portfolio initiatives and communicate results, risks, and recommendations to leadership.
• Lead development of product messaging, value propositions, claims, and technical-to-commercial content across relevant channels.
• Partner with technical and regulatory teams to ensure claims are accurate, supportable, differentiated, and appropriate for the intended market.
• Guide development of sales tools, training, product literature, digital content, competitive comparisons, and launch materials.
• Ensure consistent portfolio messaging across B2B, B2C, distribution, and private-label applications.
• Influence and align cross-functional teams, creating clarity around priorities, ownership, tradeoffs, customer commitments, and business decisions.
• Present portfolio strategies, business cases, recommendations, and performance updates to senior leadership.
• Mentor and support Product Marketing Coordinators or other team members as assigned.

Benefits

• Paid time off and paid holidays each year.
• Employee bonus program.
• 401(k) with company match.
• Paid life, short-term disability, and long-term disability insurance.
• Competitive health benefits.
• Health savings account (HSA) and flexible spending account (FSA) options.
• Affordable group dental, vision, critical illness, and accident insurance.
• Employee discount on product.
• Corporate gym membership.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior