Senior Product Marketing Manager

Microsoft • Redmond, WA

7d • $106,400 - $203,600

About The Position

Microsoft Power Apps is a low-code application development platform that helps organizations build secure, enterprise-grade applications efficiently. The Senior Product Marketing Manager will lead product positioning, go-to-market strategy, and business performance for Power Apps. The role develops product messaging and value propositions, translates product innovations into customer- and sales-focused content, and supports initiatives that drive demand, pipeline growth, product adoption, and revenue.

The role combines product strategy, marketing, and business planning. It works with product management, engineering, sales, finance, business planning, partner, and integrated marketing teams to identify growth opportunities, support strategic priorities, and develop go-to-market plans. Customer insights, market trends, competitive analysis, and business data inform marketing strategies and business objectives.

The person in this role develops and supports strategic positioning and growth priorities while contributing to marketing execution. They combine product storytelling and analytical business insights, assess opportunities and recommend actions, coordinate across evolving priorities, communicate with senior leaders and cross-functional teams, and manage multiple projects while meeting deadlines.

Requirements

• Master's degree in Marketing, Computer Science, Business, or a related field and at least 3 years of experience in business; or bachelor's degree in one of these fields and at least 5 years of experience in business; or equivalent experience.
• Experience collaborating with product, engineering, sales, finance, business planning, or marketing teams to support cross-functional initiatives.

Nice To Haves

• Master's degree in Marketing, Computer Science, Business, or a related field and at least 6 years of experience in business; or bachelor's degree in one of these fields and at least 8 years of experience in business; or equivalent experience.

Responsibilities

• Develop and manage product positioning and messaging for Power Apps, establishing a differentiated value proposition across AI-powered application development, enterprise application modernization, and business process transformation.
• Develop and execute the Power Apps go-to-market strategy, aligning product priorities, target audiences, sales initiatives, partner strategies, campaigns, launches, and customer insights with business objectives.
• Collaborate with finance, business planning, sales, and product leaders to support revenue planning, evaluate performance against business targets, and identify opportunities to improve pipeline, conversion, product adoption, and revenue.
• Analyze business performance, customer needs, market trends, and competitive insights to identify growth opportunities, recommend investments, and inform product and go-to-market priorities.
• Translate complex product capabilities and technical innovations into clear, relevant messaging for customers, partners, sales teams, analysts, and executive audiences.
• Develop sales and partner enablement resources that communicate the value of Power Apps, support competitive positioning, and help advance customer opportunities.
• Develop customer success stories and supporting materials that demonstrate business value and strengthen product awareness and credibility with target audiences.
• Represent customer and market perspectives in collaboration with product, engineering, sales, and marketing teams to inform strategic decisions and support cross-functional alignment.
• Support strategic priorities for Power Apps positioning and growth and contribute to marketing initiative execution.
• Use data, customer insights, and market trends to evaluate opportunities, prioritize initiatives, and recommend actions.
• Collaborate across product, engineering, sales, finance, partner, and marketing organizations to support shared business objectives.
• Work across evolving business priorities, evaluate complex challenges, and facilitate alignment among cross-functional stakeholders.
• Communicate insights, recommendations, and business updates effectively to senior leaders and cross-functional teams.
• Manage multiple projects and priorities while maintaining quality and meeting business deadlines.

Benefits

• Certain roles may be eligible for benefits and other compensation; additional benefits and pay information is available through the linked Microsoft careers page.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior