Senior Product Marketing Manager

ClassWallet

13d

About The Position

ClassWallet is seeking a Senior Product Marketing Manager to lead product marketing for its Education Savings Account (ESA) and school choice programs, K-12 schools and districts, and the overall ClassWallet platform as it evolves. The role maintains the company-level messaging framework and supports the company's shift to a product-led operating model. It partners with Product Management from business case through launch and equips Sales and proposal teams to communicate why ClassWallet wins. Pricing is set by the CPO with analysis from Product Strategy & Insights, and product requirements are set by Product Management; this role contributes market input to both. This is a hands-on position involving writing messaging, building sales enablement materials, and speaking directly with agency leaders, families, and educators who use ClassWallet. The role reports to the Senior Director, Marketing.

Requirements

At least 6 years of B2B product marketing experience, ideally at a SaaS company.
Experience marketing to government, education, or other public-sector buyers.
A track record of positioning and messaging that measurably improved win rates or sales effectiveness.
Experience running launches end to end with product and sales teams.
Hands-on competitive intelligence experience; win/loss experience is a plus.
Excellent writing skills, including the ability to translate complex policy and financial details into clear language.
Comfort interviewing buyers and users, from state program directors to parents.
Excellent presentation skills and the ability to command a room.

Nice To Haves

Experience with ESA, school choice, K-12 district, or other education funding programs.
Experience in fintech or payments.
Experience at a company transitioning from a sales-led to a product-led operating model.
A degree in a technical field such as engineering.

Responsibilities

Build and maintain the company-level messaging framework, subject to approval from the Senior Director, Marketing.
Own positioning and messaging for ESA and school choice programs, K-12 schools and districts, and the ClassWallet platform, for both purchasers and end users.
Build and maintain sales enablement materials, including pitch decks, battlecards, talk tracks, demo narratives, and objection handling.
Own competitive intelligence and positioning for core markets, using win/loss analysis from Product Strategy & Insights.
Plan and deliver launch marketing for Tier 1–3 launches and review Tier 4 launches run by product managers using templates.
Bring buyer and market insight into product discovery and participate in discovery when go-to-market risk is high.
Provide messaging for proposals, customer service communications, the website, and campaigns.
Train sales leadership to drive adoption of sales enablement materials.