Senior Product Manager - Software

Brady Corporation•Salt Lake City, UT

About The Position

The Senior Product Manager is responsible for the business of an assigned product category, including strategy, profit and loss, roadmap, and pricing. The role works closely with engineering, operations, strategic sourcing, channel management, and marketing to define, develop, implement, and maintain the product line’s value proposition. Product lifecycle management and marketing requirements are incorporated to meet customer expectations. The Senior Product Manager conducts voice-of-customer and market research to build a strategic roadmap that supports product relevance, innovation, and revenue goals, and works with internal or external research and development teams to define, build, and launch new products.

Responsibilities

Own and manage product category strategy and P&L to achieve established revenue, margin, and profit goals.
Own product lifecycle strategy for the product offering.
Develop and implement a new product roadmap based on voice-of-customer input and market research.
Develop and execute pricing strategies for list and off-book pricing.
Maintain the market position of products through competitive review.
Develop knowledge of major market segments and the competitive environment to inform action by Sales, Marketing, and R&D.
Work with Engineering, Operations, and Strategic Sourcing to identify and execute cost-reduction initiatives that maintain market competitiveness.
Partner with Marketing Communications on marketing materials, press releases, and launch plans consistent with the established value proposition.
Develop and implement marketing and sales strategies for specific product groups.
Collaborate with channel management to drive product positioning and sales in target markets.
Train internal and external partners on the product line to drive growth.
Measure success through organic growth, increasing gross margins and operating income, and a strong pipeline of new products.