Senior Product Manager - Software

Brady Corporation•Salt Lake City, OH

About The Position

The Senior Product Manager is responsible for the strategy, profit and loss (P&L), roadmap, pricing, and overall business performance of an assigned product category. The role works closely with engineering, operations, strategic sourcing, channel management, and marketing to define, develop, implement, and maintain the product line’s value proposition and lifecycle plans in line with customer expectations. The Senior Product Manager conducts voice-of-customer (VOC) and market research to build a strategic roadmap that supports product relevance, innovation, and revenue goals. The role also works with internal or external research and development teams to define, build, and launch new products.

Responsibilities

Own and manage product category strategy and P&L to achieve established revenue, margin, and profit goals.
Own product lifecycle strategy for the product offering.
Develop and implement a new product roadmap based on voice-of-customer input and market research.
Develop and execute list and off-book pricing strategies.
Maintain product market position through competitive review.
Build knowledge of major market segments and the competitive environment to guide Sales, Marketing, and R&D.
Work with Engineering, Operations, and Strategic Sourcing to identify and execute cost-out initiatives that maintain market competitiveness.
Partner with Marketing Communications on marketing materials, press releases, and launch plans consistent with the established value proposition.
Develop and implement marketing and sales strategies for specific product groups.
Collaborate with channel management to drive product positioning and sales in target markets.
Train internal and external partners on the product line to drive growth.
Measure success through organic growth, increasing gross margins and operating income, and a strong pipeline of new products.
Work with internal or external R&D teams to define, build, and launch new products.