Senior Product Manager, Consumer Growth

Bidbus•Irvine, CA

15h•Onsite

About The Position

Bidbus is hiring a Senior Product Manager to lead Supply Growth and own the end-to-end consumer journey, including acquisition, activation, listing, auction, sale, lifecycle, retention, and reactivation. The role focuses on identifying major growth constraints, running rapid experiments, and making high-impact product bets that improve how consumers discover, trust, and sell vehicles through Bidbus. The position works closely with the founders on growing the supply of vehicles from individual sellers. The Product Manager will set the Supply Growth product vision, roadmap, and success metrics; develop the seller growth strategy; improve the conversion funnel; build product-led growth initiatives and acquisition channels; and collaborate with Marketing, Design, Engineering, and Operations to deliver products quickly. Bidbus is an automotive marketplace that enables consumers to sell cars through a two-hour live auction in which licensed dealers compete to make offers. The company has raised a Series A of more than $18 million and is expanding into multiple U.S. markets.

Requirements

At least 5 years of Product Management experience.
Experience building or scaling a two-sided marketplace.
Strong experience owning consumer growth metrics and conversion funnels.
Experience leading cross-functional product teams from idea to launch.
Strong analytical skills and a deep understanding of experimentation and data-driven decision-making.
High ownership and ability to thrive in a fast-paced startup environment.
Excellent communication and stakeholder management skills.

Nice To Haves

Marketplace growth, liquidity, or network effects experience.
Background in consumer internet, marketplaces, fintech, mobility, or e-commerce.
Experience building referral systems, product-led growth, or viral growth loops.
Experience launching products from 0 to 1 and scaling them.
Startup or high-growth company experience.

Responsibilities

Drive the end-to-end seller growth strategy and roadmap.
Optimize the seller conversion funnel from lead to listing, auction, and sale.
Build product-led growth initiatives, including referral, retention, reactivation, and viral growth loops.
Develop new acquisition channels and scalable systems to expand individual seller supply.
Identify customer pain points through research, analytics, and experimentation.
Design and execute A/B tests to improve activation, conversion, and retention.
Collaborate with Marketing to improve acquisition quality and customer acquisition cost efficiency.
Work with Design, Engineering, and Operations to ship impactful products quickly.
Lead breakthrough product initiatives that redefine how consumers sell vehicles online.
Set product vision, roadmap, and success metrics for Supply Growth.