Head of Growth, Consumer Product

Bidbus•Irvine, CA

19h

About The Position

Bidbus is hiring a highly hands-on Head of Growth, Consumer Product to own and scale consumer supply. The role owns the consumer journey end to end, from acquisition and activation through onboarding, conversion, lifecycle, retention, reactivation, and referral. The successful candidate will build a repeatable growth engine and growth system as the company expands into multiple U.S. markets, helping the business pursue its goal of growing 10x again. The role includes building a growth framework, metric tree, and experimentation system; identifying constraints in the funnel; prioritizing the highest-leverage opportunities; and balancing major growth bets with ongoing funnel optimization. The Head of Growth will determine where to invest across paid and non-paid channels, while developing a deep understanding of consumer intent, trust, pricing sensitivity, and conversion behavior. The position has significant resources across Product, Engineering, Design, Marketing, Data, and Operations. It is highly hands-on, involving direct work with data, customer behavior, experiments, UX, and growth problems, as well as movement between strategy and detailed execution.

Requirements

Strong product or Growth PM background.
Experience owning consumer activation, onboarding, conversion, lifecycle, retention, or marketplace growth.
Highly analytical and comfortable building growth frameworks from scratch.
Strong experimentation and prioritization judgment.
Very hands-on; not solely a people manager.
Able to move between strategy and detailed execution.
Strong understanding of consumer psychology and marketplace dynamics.
Passion for consumer marketplaces.

Nice To Haves

Experience in low-frequency, high-consideration, low-trust consumer categories such as marketplaces, automotive, real estate, insurance, fintech, healthcare, or travel.
Understanding of consumer dynamics around trust, price expectations, commitment, and timing, particularly for infrequent purchases such as selling a car.

Responsibilities

Own the full consumer journey, including acquisition, activation, onboarding, conversion, lifecycle, retention, reactivation, and referral.
Build a growth framework, metric tree, and experimentation system.
Identify the biggest constraints in the funnel and prioritize where the team should focus.
Balance major growth bets with continuous optimization of the existing funnel.
Decide when to explore new opportunities and when to double down on what is working.
Develop a deep understanding of consumer intent, trust, pricing sensitivity, and conversion behavior.
Decide where to invest across paid and non-paid growth channels based on incremental growth opportunity.
Work with Product, Engineering, Design, Marketing, Data, and Operations resources to grow the consumer user base.
Personally investigate data, customer behavior, experiments, UX, and growth problems.
Build a repeatable growth engine as the company scales.
Identify where growth is constrained, understand why, and determine the highest-leverage response.
Make high-conviction bets and allocate resources toward the biggest opportunities while remaining involved in detailed execution.