Sr. Product Manager, Platform

Lennar•Austin, TX

About The Position

Lennar Digital is building digital products for the home-buying and selling experience. The Senior Product Manager will own products and platform capabilities that support the home-buying journey, New Home Consultants, and homebuyers. The role emphasizes using AI throughout the product lifecycle, including discovery, analysis of user behavior, requirements drafting, prototyping, and stakeholder alignment. The position owns the SEO and GEO strategy and site performance roadmap for lennar.com, as well as the architecture and tooling of the content management system. It also manages integrations and data flows into backend systems and data feeds to third-party partners and advertising platforms. The Product Manager leads cross-functional troubleshooting and operational processes, uses automation and AI to resolve routine issues, and develops documentation and training to help teams use backend systems independently.

Requirements

  • Bachelor's degree.
  • At least 4 years of Product Management experience owning a web platform, CMS, or shared infrastructure, with a record of reducing technical debt.
  • Working knowledge of SEO and GEO, Core Web Vitals, and site performance.
  • Comfort partnering with engineers on integrations, data feeds, and enterprise systems.
  • Habit of replacing manual work with automation, tooling, or documented processes, including AI-assisted tools.
  • Strong communication skills and ability to align cross-functional stakeholders and external partners.

Responsibilities

  • Own the SEO and GEO strategy and site performance roadmap for lennar.com, partnering with product and engineering to prioritize high-impact work.
  • Own the architecture and tooling of the content management system, reducing technical debt and enabling content teams to work independently.
  • Partner with internal systems teams to manage integrations and data flows into backend systems and proactively identify issues.
  • Own data feeds to third-party partners and advertising platforms, monitor them for failures, and establish a repeatable process for onboarding new partners.
  • Lead cross-functional troubleshooting and operational processes involving backend systems, using AI and automation to resolve routine issues faster.
  • Build and maintain documentation and training that enable teams to self-serve on backend systems.

Benefits

  • Medical, dental, and vision insurance.
  • 401(k) retirement plan with a dollar-for-dollar company match up to 5%.
  • Paid parental leave.
  • Associate Assistance Plan.
  • Education Assistance Program.
  • Adoption assistance up to $30,000.
  • Up to three weeks of vacation annually from hire.
  • Holiday, sick leave, and personal day policies.
  • New Hire Referral Bonus Program.
  • Home Purchase Discounts.
  • Everyone’s Included Day.
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