Sr Product Manager - Displays

ADI Global•Lehi, UT
•$92,570 - $157,630

About The Position

The Senior Product Manager - Displays reports to the Sr. Director of Product Management for the Exclusive Brands Team and serves as a product and subject matter expert. The role develops and executes product and business strategies to grow the market and deliver top-line sales. As a brand champion, the Senior Product Manager identifies market opportunities, assesses competitive landscapes, builds business cases, and executes initiatives that improve profitability and category performance. The position develops strategic, data-driven roadmaps that address customer needs, align with business priorities, and drive revenue growth. The role is accountable for top-line sales and gross margin for exclusive-brand video and display categories, as well as category performance across exclusive brands and third-party products. It drives strategic relationships, customer engagement, cross-functional initiatives, and corporate efforts to increase category profitability. The position also develops category roadmaps, secures buy-in and funding for initiatives, presents recommendations to senior leaders, and tracks measurable outcomes.

Requirements

  • At least 5 years of product or brand management experience.
  • Proven track record of launching new initiatives, services, or products.
  • Experience building internal and external relationships.
  • Demonstrated success in market research, competitive analysis, and strategic business planning.
  • Experience developing and executing marketing programs.
  • Experience reducing costs and improving operational efficiencies.

Nice To Haves

  • At least 5 years of experience in a relevant product category or brand management.
  • Previous experience in category or brand management.
  • Proficiency in Power BI or similar analytical tools.

Responsibilities

  • Deliver exclusive-brand top-line sales and gross margin for video and display categories.
  • Develop and execute market-driven strategies to optimize category performance and profitability across exclusive brands and third-party products.
  • Increase the number of unique buying partners through various methods.
  • Identify opportunities for strategic relationships that drive category growth.
  • Act as a subject matter expert and brand champion, supporting category leadership in the marketplace.
  • Develop category roadmaps based on market trends, customer pain points, and competitive gaps.
  • Lead business case development and secure internal buy-in and funding for new initiatives.
  • Present strategy recommendations and investment proposals to senior leadership.
  • Execute details of existing and new projects.
  • Engage directly with customers through meetings, trade shows, and sales visits to gather insights and refine strategies.
  • Drive strategic planning sessions, establish measurable objectives, and track performance outcomes.
  • Develop an understanding of competitive dynamics and ways to differentiate and win in the marketplace.
  • Lead corporate initiatives to increase category profitability, including brand consolidation, SKU rationalization, pricing strategies, and supplier changes.
  • Drive cross-functional teams with humility and clarity.
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