Senior Product Manager, Agent Growth

Lone Wolf Technologies•Minneapolis, MN

2d•$140,000 - $165,000

About The Position

Lone Wolf is hiring a Senior Product Manager to own Brand Management (Boost) and drive growth across products purchased directly by real estate agents. Boost automates listing and brand advertising on Facebook, Instagram, and Google for agents and brokerages. The role owns Boost’s roadmap, metrics, and engineering priorities, as well as the customer journey from first touch through purchase and expansion across Boost, Cloud CMA, Authentisign, zipForm, Transaction Desk upgrades, and other agent-purchased products. The position operates with broad ownership over the backlog, experiments, funnels, roadmap, and weekly reviews. It reports to the Chief Innovation Officer, who sets direction, handles executive-level decisions, and clears cross-functional blockers. The role relies on influence across teams it does not manage, including Marketing, Customer Experience, other product teams, and Sales. The manager is expected to use data, speed, and collaboration to secure support and deliver growth. The role includes owning agent revenue metrics and reporting, improving purchase funnels, running lifecycle email and end-to-end experiments, building landing-page and messaging variants, managing pricing and packaging recommendations, shaping purchase paths as agents transition to Transact, balancing Boost growth with reliability and customer commitments, testing paid acquisition, and establishing lean product analytics. Compensation is a base salary of $140,000–$165,000 per year plus a performance incentive tied to agent revenue growth.

Requirements

Demonstrated track record of growing a purchase funnel with a product-led mindset, with before-and-after metrics and a clear account of personal contributions.
Experience across product management, growth marketing, or e-commerce, including shaping products, writing and testing messaging, and optimizing checkout and pricing.
Ability to build landing pages, email variants, dashboards, and prototypes independently, using AI tools where applicable.
Ability to write SQL, build dashboards, and design and analyze experiments independently without waiting on an analyst.
Demonstrated ownership of a business number, including setting priorities and making decisions independently.
Concrete examples of influencing teams the candidate did not manage to get important work done.
Typically 7+ years across product, growth, or e-commerce roles, with direct ownership of revenue or conversion metrics.

Nice To Haves

Real estate or proptech experience, or experience with SaaS sold to independent professionals and small businesses.
Experience with lifecycle platforms and paid social or search, including Meta and Google Ads.
Pricing and packaging experience for self-serve subscriptions, including e-commerce or billing migrations when products are replaced.
Experience setting up product analytics from scratch on a budget.
Experience working across multiple product lines, legacy systems, or a post-acquisition portfolio.

Responsibilities

Own the agent revenue number, build a dashboard using SQL and Metabase, run weekly reviews, and present a monthly readout to the executive team alongside the CIO.
Identify and address funnel issues across landing pages, pricing pages, checkout, trials, and in-product upgrade prompts.
Run lifecycle email as a growth channel using Iterable for listing events, onboarding, upgrades, and win-back; write copy, set up tests, and evaluate results.
Build landing pages and messaging variants using AI tools, and collaborate with Marketing’s website lead on agent pages and SEO on lwolf.com.
Run experiments end to end, including hypothesis development, instrumentation, launch, readout, and decision-making, at a high tempo.
Own agent pricing and packaging, including bundles, trials, annual plans, auto-renewal, and cross-product offers; recommend major changes to the CIO.
Shape the purchase path for agents moving from zipForm and Transaction Desk to Transact, including clear purchase paths for products such as Authentisign and forms upgrades.
Own the Boost roadmap, balancing growth work with reliability and commitments to brokerage and partner customers; support the product and team serving brokerage Boost deals.
Test paid acquisition on a small budget and scale only campaigns that pay back.
Secure support and resources across the business, including engineering time, in-app placements, website changes, and agent offers in Sales conversations.
Establish lean product analytics that do not require hand-instrumenting every event.