Senior Product Manager, Agent Growth

Lone Wolf Technologies•Minneapolis, MN

About The Position

Lone Wolf is hiring a Senior Product Manager, Agent Growth to own the agent-purchased product growth system and lead the roadmap for Brand Management (Boost). Boost automates listing and brand advertising on Facebook, Instagram, and Google for agents and brokerages. The role spans the purchase and expansion journey across Boost, Cloud CMA, Authentisign, zipForm and Transaction Desk upgrades, and other agent-purchased products. The position owns the agent revenue number, dashboard, funnel, experiments, roadmap, and weekly review, while bringing a monthly readout to the executive team with the Chief Innovation Officer (CIO). The role combines product management and growth leadership. The Senior Product Manager will identify and address funnel issues, run lifecycle email and experiments, build landing pages and messaging variants, own agent pricing and packaging recommendations, and guide how agents continue to purchase products as they move from zipForm and Transaction Desk to Transact. The role also owns the Boost roadmap, balancing growth initiatives with reliability and customer commitments. This is a builder role requiring self-sufficiency with SQL, product analytics, dashboards, experimentation, messaging, and AI tools. Much of the work depends on influencing teams the role does not manage, including Marketing, Customer Experience, Sales, and other product engineering teams. The position reports to the Chief Innovation Officer.

Requirements

A track record of growing a purchase funnel with a product-led mindset, supported by before-and-after numbers and a clear explanation of personal contributions.
Experience across product shaping, writing and testing messaging, and optimizing checkout and pricing; background may be in product management, growth marketing, or e-commerce.
Ability to build landing pages, email variants, dashboards, and prototypes independently.
Experience using AI tools to build things that previously required a team, with examples to show.
Ability to write SQL, build dashboards, and design and analyze experiments independently without waiting on an analyst.
Demonstrated ownership of revenue or conversion metrics, including setting priorities and making decisions independently.
Concrete examples of influencing teams the candidate did not manage to deliver important work.
Typically 7+ years across product, growth, or e-commerce roles, with direct ownership of revenue or conversion metrics.

Nice To Haves

Real estate or proptech experience, or experience with SaaS sold to independent professionals and small businesses.
Experience with lifecycle platforms and paid social or search, including Meta and Google Ads.
Pricing and packaging experience with self-serve subscriptions, including e-commerce or billing migrations when products are replaced.
Experience setting up product analytics from scratch on a budget.
Experience working across multiple product lines, legacy systems, or a post-acquisition portfolio.

Responsibilities

Own the agent revenue number, build the dashboard using SQL and Metabase, and run the weekly review.
Bring a monthly readout to the executive team alongside the Chief Innovation Officer.
Find and fix funnel leaks across landing pages, pricing pages, checkout, trials, and in-product upgrade prompts.
Run lifecycle email as a growth channel using Iterable for listing events, onboarding, upgrades, and win-back; write copy, set up tests, and review results.
Build landing pages and messaging variants using AI tools, and work with Marketing’s website lead on agent pages and SEO on lwolf.com.
Run experiments end to end, from hypothesis and instrumentation through launch, readout, and decision.
Own agent pricing and packaging, including bundles, trials, annual plans, auto-renewal, and cross-product offers; recommend major changes to the CIO.
Shape how agents buy Transact and preserve clear purchase paths for products they currently pay for, including Authentisign and forms upgrades.
Run the Boost roadmap, balancing growth work with reliability and commitments to brokerage and partner customers.
Ensure Boost’s product and team support brokerage deals owned by Sales.
Test paid acquisition on a small budget and scale only campaigns that pay back.
Influence other teams to secure engineering time, in-app placements, website changes, and agent offers in Sales conversations.
Stand up lean product analytics that do not require hand-instrumenting every event.