Senior Product Manager, Marketing Technology

Pura • Pleasant Grove, UT

1d

About The Position

Pura is seeking a Senior Product Manager, Marketing Technology to increase new customer acquisition by making it measurable, targetable, and fast to act on. The role is the single product owner for Pura’s marketing technology stack, from customer data and lifecycle messaging to paid media data and measurement infrastructure, and serves as the technical counterpart to advertising agency partners.

The position co-owns the new customer volume target with Media. The product manager defines what counts as a new customer, establishes the baseline, and maintains accurate tracking, while Media owns spend, channels, and creative. The first-year priority is to agree on a definition and trusted baseline for a new customer, with a volume target set against it. This role builds and governs the platforms that enable marketing teams; it does not run campaigns or buy media.

The role spans paid media technology, measurement and attribution, clean rooms and identity resolution, agency enablement, consent and privacy, and marketing stack strategy. It partners with Web, App, Engineering, analysts, Legal, Media, and agency teams to establish dependable measurement, compliant data practices, documented systems, and efficient tools.

Requirements

• At least 5 years of experience in product management, marketing technology, or marketing operations, with strong technical depth.
• Hands-on experience operating a CDP and a CRM or lifecycle messaging platform together, including event tracking, downstream audience syncs, and streaming messaging data back into the CDP.
• Working knowledge of paid media data infrastructure, including conversion APIs, server-side tagging such as GTM server-side, pixels, click-ID capture, and audience syncs to platforms such as Meta, Google, and TikTok.
• Strong understanding of attribution, incrementality, and MTA/MMM inputs and their limitations.
• Experience with consent management and privacy regulations, including GDPR and CCPA.
• Comfort working with APIs, data models, and SQL, and ability to work directly with engineers and analysts.
• Proven ability to run vendor evaluations, manage integrations, and work with agency partners.
• Ability to translate technical constraints for non-technical stakeholders.

Nice To Haves

• DTC or e-commerce experience, ideally involving a subscription or connected-product component.
• Experience with Shopify or similar commerce platforms.
• Hands-on experience with Segment and Braze.
• Familiarity with clean rooms such as Amazon Marketing Cloud and with identity resolution.

Responsibilities

• Co-own the new customer volume target with Media; define new-customer criteria, set the baseline, and maintain accurate tracking.
• Own paid media technology, including server-side tagging and pixels, click-ID capture, Enhanced Conversions, tag governance, event and data tracking specifications, paid audience syncs and suppression logic, and the ad attribution layer and its destinations.
• Develop measurement infrastructure for attribution, incrementality testing, MTA/MMM data pipelines, and unified cross-channel reporting, including how paid and organic traffic report into Lifecycle.
• Establish standards for defining, validating, and reporting attribution, with a path toward margin-based incrementality measurement.
• Manage clean-room workflows with Media and support identity resolution to increase the share of revenue tied to a known buyer.
• Onboard advertising agency partners, scope their data access, provide data specifications and ongoing technical support, and document ownership, processes, and data flows so marketing teams can self-serve.
• Manage consent and data-handling practices in partnership with Legal to support compliance with GDPR, CCPA, and evolving platform privacy changes.
• Own marketing stack strategy, including the roadmap, vendor selection and contract renegotiation, evaluation of vendor roadmap claims, build-versus-buy decisions, and integration architecture.
• Work with Web, App, Engineering, analysts, Media, Legal, and agency partners to implement and maintain marketing data systems.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed