Senior Product Manager, Engagement & Gamification
About The Position
We made history and now work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide. The Lifecycle Engagement & Loyalty team is seeking a Sr. Product Manager to lead our gamification strategy. In this role, you'll define the roadmap for behavior-driven experiences and game mechanics that leverage our connected vehicle ecosystem — turning everyday ownership into an engaging, lifelong relationship with the Ford brand.
Requirements
- Senior Product Manager experience
- Experience in leading gamification strategy
- Experience in defining roadmaps for behavior-driven experiences and game mechanics
- Experience leveraging connected vehicle ecosystems
- Experience in building engaging, lifelong relationships with a brand
Responsibilities
- Define the roadmap for behavior-driven experiences and game mechanics that leverage our connected vehicle ecosystem.
- Turn everyday ownership into an engaging, lifelong relationship with the Ford brand.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
