About The Position

getpress is building a future-focused PR company that prioritizes measurable outcomes, uses AI throughout its work, and combines automation with human judgment. The company’s team of more than 40 journalists and PR strategists has managed PR for over 450 growth companies in Europe since 2017. As Senior PR Manager, you will develop tailored PR strategies for B2B and B2C clients, with an emphasis on placing relevant stories in the media. You will combine journalistic thinking with strategic communications, advise clients as a trusted senior partner, and build long-term relationships. You will work with the company’s internal AI stack for research, pitch preparation, and topic scouting, using the time saved to focus on substance, relationships, and creativity. You will also build and maintain relationships with journalists across key media in the DACH region and Europe. The role is offered with a permanent contract. Work can be remote within Germany, hybrid, or from the Berlin office. The company describes a collaborative, candid culture with regular feedback, development plans, and shared responsibility for results.

Requirements

  • At least 4 years of hands-on PR experience, ideally in an agency environment.
  • Demonstrated ability to independently secure client coverage in leading German and specialist media.
  • Strong client-advisory skills, including analyzing audiences and markets, translating business goals into PR strategies, defining measurable actions, and advising clients as a trusted partner.
  • An established journalist network and the ability to build and maintain trusted relationships.
  • Actively monitor current affairs and identify potential story angles.
  • Work independently, contribute to the team, and share knowledge openly.
  • Use AI tools pragmatically to accelerate processes and make more time for substantive and creative work.
  • German language proficiency at C2 level.
  • Professional communication skills in English.
  • Live in Germany.

Nice To Haves

  • Experience working in a PR agency.

Responsibilities

  • Develop tailored PR strategies for B2B and B2C clients, focusing on relevant media coverage.
  • Advise clients, plan proactively using tools such as quarterly plans and KPIs, and build long-term relationships.
  • Proactively propose topics and continuously develop clients’ communications.
  • Act as a strategic sparring partner to clients at C-level.
  • Share knowledge and give and receive peer-to-peer feedback across experience levels.
  • Use the internal AI stack for research, pitch preparation, and topic scouting, applying the time saved to substantive work, relationships, and creative ideas.
  • Build and maintain strong relationships with journalists at important media outlets in the DACH region and Europe.
  • Monitor the news and identify story opportunities early.
  • Pitch stories directly to relevant journalists, including by telephone.

Benefits

  • Permanent employment contract.
  • A defined professional and personal development plan, with regular feedback and transparent goals.
  • Flexible remote, hybrid, or Berlin-office working arrangements.
  • Three freely selectable non-cash benefits.
  • Company pension plan with a 20% contribution subsidy on employee contributions.
  • Ability to work from elsewhere in the EU for up to 180 days per year.
  • Regular team events.
  • 27 days of annual leave initially, with additional days the longer you stay.
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