Senior Performance Video Creative - Consumer
About The Position
Kraken's Consumer Creative & Design team is seeking a Senior Performance Video Creative to concept, produce, and ship paid video content for Kraken and Krak. This role will leverage generative AI as a core production method, taking projects from initial idea to finished, approved assets for multiple markets. The ideal candidate will have a strong understanding of what resonates with audiences, leading to engagement, shares, and screenshots. This is a senior individual contributor role reporting to the Creative Lead, Consumer Creative & Design, responsible for setting the standard for paid video creative and collaborating across the organization.
Requirements
- 5+ years in performance video creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming, or another regulated category.
- A portfolio submitted with the application, showcasing paid video work with briefs/objectives and results where possible.
- Portfolio must include two or three full video cuts, at least one AI-generated or AI-assisted piece with notes on tooling and contribution, and one tested concept with an explanation of data-driven changes.
- Proficiency in video production from concept to finished, sound-designed cut.
- High-level command of generative AI video and image tooling with shipped work examples.
- Platform-native instincts across Meta, TikTok, and YouTube, with the ability to explain platform-specific creative builds.
- Experience within a structured creative testing program, fluency in key performance metrics (thumb-stop rate, hook rate, CTR, CVR, CPA, ROAS), and the ability to translate test results into creative decisions.
- Fluency in internet and meme culture, with comedic instincts and an awareness of trending content.
- Ability to work at speed without sacrificing quality, comfortable with fast turnarounds, multiple review rounds, and late changes.
- Comfort working within regulatory constraints, including risk warnings, disclaimers, and market-specific requirements.
- Solid copywriting skills for scripts and on-screen text, focusing on plain language, value proposition, and avoiding hype or jargon.
Responsibilities
- Own paid video for Kraken Consumer across product launches, campaigns, promotions, and always-on activity.
- Build video assets for channels including Meta, TikTok, YouTube, LinkedIn, Reddit, and X, understanding platform-specific requirements and native feel.
- Concept and cut performance video to create complete cross-format sets for campaigns.
- Produce AI-generated and AI-assisted video, determining the most efficient use of AI for ad creation and building reusable workflows.
- Develop culturally timely, internet-native concepts that go beyond literal interpretations of briefs, including experimental ideas alongside standard work.
- Version and localize video at scale across markets, languages, formats, and regulatory requirements, managing multiple workstreams concurrently.
- Build creative with a focus on testing, responding to performance data to inform the next iteration of hooks, concepts, and cuts.
- Flex into AI-assisted paid static creative when needed, working from brand baselines.
- Partner with Product Marketing, compliance, and regional teams to secure approvals while maintaining creative integrity.
- Maintain a high craft standard for personal work and ensure files are well-organized for collaboration.
Benefits
- Modern and globally accessible financial infrastructure platform
- Opportunity to work in the crypto industry
- Collaborative team environment
- Potential for growth and development
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
