Senior Creative, Video
About The Position
As Senior Creative, Video at HearstMade, you will shape innovative storytelling for premium branded video across Hearst's media brands. The role leads creative development and execution from concept through final delivery, translating client objectives, audience insights, and business goals into platform-native creative strategies. You will develop original formats and scalable content, guide work across pre-production, production, and post-production, and help ensure content balances brand integration with editorial storytelling and measurable client outcomes. You will apply YouTube expertise and performance data to optimize content and guide future creative recommendations, partnering with cross-functional teams, clients, and executive stakeholders. The role is based in New York City and follows a hybrid schedule with four days per week in the office.
Requirements
- At least 8 years of experience creating, producing, or leading branded, editorial, social, or digital video content.
- Demonstrated success developing video content that drives audience growth, engagement, and measurable business results.
- Deep expertise in YouTube strategy, content optimization, audience development, and platform best practices.
- Strong portfolio demonstrating storytelling, creative thinking, and high-quality branded or editorial video work.
- Experience leading creative projects across concept development, production, and post-production.
- Strong editorial judgment and expertise in story structure, pacing, visual storytelling, and post-production workflows.
- Ability to direct creative partners and influence cross-functional teams without formal people-management responsibilities.
- Proficiency with Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop, and Illustrator.
- Collaborative, commercially minded, and energized by working in a fast-paced, highly creative environment.
Nice To Haves
- Familiarity with modern creator tools and AI-powered creative workflows.
Responsibilities
- Lead the creative development and execution of branded video campaigns from concept through final delivery across Hearst's portfolio of brands.
- Translate client objectives, audience insights, and business goals into compelling, platform-native video concepts and creative strategies.
- Develop original formats, recurring franchises, and scalable content ideas optimized for YouTube, Instagram, TikTok, and emerging platforms.
- Guide creative quality through pre-production, production, and post-production by developing treatments, directing select shoots, reviewing edits, and providing creative guidance.
- Balance brand integration with editorial storytelling to create audience-resonant content that delivers measurable client outcomes.
- Apply YouTube expertise—including channel strategy, titles, thumbnails, audience retention, watch time, and viewing behavior—to maximize content performance.
- Use audience insights and performance data to refine creative recommendations and improve future content strategies.
- Partner with producers, strategists, editors, designers, analytics teams, sales partners, and clients, serving as a senior creative voice across projects.
- Present creative concepts, strategy, and performance-driven recommendations to clients and executive stakeholders.
Benefits
- Access to training programs, workshops, and industry events.
- Hybrid work flexibility.
- Employee Resource Groups.
- Medical, dental, and vision insurance from Day 1.
- 401(k) plan with a company match.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
