Senior Performance Marketing Manager

Angel City•Santa Monica, CA

About The Position

Angel City FC is seeking a highly analytical, growth-minded Senior Performance Marketing Manager to own the strategy, execution, and optimization of its paid media portfolio. The role is responsible for driving ticketing and eCommerce revenue, maximizing return on ad spend, and scaling the organization’s digital and physical footprint. The manager will oversee a significant media budget, direct the primary digital media agency across paid social, search, programmatic, and display, and manage external vendors for Out-of-Home campaigns and contractual media flights. The position combines full-funnel strategy and hands-on campaign operations with budget management, testing, analytics, and reporting. The manager will identify opportunities to scale, adjust strategies as campaigns run, coordinate with creative partners, and communicate actionable insights to executive leadership. The role requires flexible hours, including select nights and weekends aligned with the ACFC match schedule.

Requirements

5–7+ years of dedicated performance marketing experience.
Proven experience managing paid media budgets across paid social, including Meta, TikTok, LinkedIn, and Snap; search/SEM; display networks; and physical Out-of-Home media.
Fiercely analytical, data-driven mindset and a demonstrated ability to turn data into scalable growth strategy.
Self-starter who operates autonomously, takes ownership of goals, and adjusts strategies dynamically to solve complex problems.
Advanced proficiency with Google Analytics 4, Google Tag Manager, Meta Business Manager, HubSpot, Looker Studio, and Asana.
Ability to write high-converting ad copy and provide performance-minded creative direction to design teams.
Ability to work flexible hours, including select nights and weekends aligned with the ACFC match schedule.
Proactive collaborator who thrives in a fast-paced environment.

Nice To Haves

Performance marketing experience in sports, entertainment, live events, an agency setting, or a fast-paced eCommerce brand.

Responsibilities

Lead day-to-day communication and strategic direction for the primary media agency, overseeing performance across Meta paid social and display, Google search, YouTube and display, and programmatic media.
Manage and optimize additional digital campaigns, including LinkedIn campaigns for B2B and premium ticketing, and prepare to pilot emerging performance channels such as Snapchat.
Manage relationships, contract negotiations, and inventory with traditional and non-traditional Out-of-Home vendors, including billboard, wild posting, and grassroots placements.
Oversee scheduling, execution, and performance tracking for contractual media partnerships, ensuring fulfillment and impact.
Steer the end-to-end paid-channel strategy to drive ticketing and eCommerce merchandise revenue.
Identify opportunities to scale campaigns, test audiences, and adjust media strategies during campaigns to meet revenue targets.
Partner with the internal creative team to brief, order, and traffic assets for media campaigns and optimization tests.
Manage performance marketing calendars and production pipelines in Asana to support campaign launches and asset delivery.
Manage media budget allocations, audit performance, and shift capital toward high-performing channels.
Deliver weekly, monthly, and seasonal reporting that translates data into actionable insights for executive leadership.
Design and execute ongoing conversion rate optimization, A/B testing, and multivariate testing across creative, copy, audiences, and landing pages.