Senior Performance Marketing Manager

AMB Group, LLC • Atlanta, GA

1d

About The Position

The Senior Performance Marketing Manager is part of the Atlanta Falcons marketing and digital teams and leads cross-functional, multi-platform initiatives from concept through implementation. The role leads strategic development, daily management, and optimization of digital paid media efforts supporting ticket sales marketing, sponsorship fulfillment, and content and event promotion. It oversees a digital performance marketing budget serving ticketing and sponsorship needs, with a focus on lead generation, revenue generation, and content performance. The role requires translating paid media efforts into substantive business outcomes.

The primary focus is the Atlanta Falcons, with some support for other businesses in the AMB Sports and Entertainment portfolio. The position works with analytics, sales, marketing, digital, creative, social media, and video teams to plan campaigns, develop assets, measure performance, and optimize results.

Requirements

• Four-year college degree.
• At least 5 years of full-time experience in marketing or a related field within a high-paced, demanding professional setting.
• Digital marketing and/or media experience, with an emphasis on digital performance marketing.
• Experience using native paid social campaign management technology, such as Meta Business Suite.
• Proficient understanding of digital analytics.
• Understanding of Google Analytics, Google Ads, Facebook, X, LinkedIn, Instagram, YouTube, TikTok, and emerging digital trends.
• Demonstrated experience working within an integrated marketing team.
• Proficiency in project management, including strategy development, budget and timeline considerations, and after-action review.
• Ability to distill actionable insights from consumer and market research.
• Ability to work efficiently and meet deadlines in the dynamic sports industry.
• Strong writing and verbal communication skills, including copywriting.
• Ability to gather and analyze information to find solutions quickly and effectively.
• Results-driven approach focused on delivering incremental value for stakeholders.

Nice To Haves

• Experience working with a sports-related brand is encouraged but not required.
• Creative mindset and dynamic storytelling ability.

Responsibilities

• Develop and execute paid digital media strategies for Falcons ticket sales marketing, sponsorship fulfillment, and content engagement across paid social and other digital media, such as paid search and programmatic advertising.
• Manage campaigns end to end across digital platforms, including creative development, messaging, audience segmentation, budgets, tracking, analytics, and optimization.
• Work with analytics, sales, marketing, and digital teams to track, report, and optimize campaign performance across digital channels.
• Stay current on industry trends, technologies, platforms, and best practices to maximize return on investment.
• Maximize audience segmentation using first-party data, retargeting, lookalike audiences, and suppression.
• Ensure campaign messaging aligns with the Falcons’ broader brand voice and organic social content strategy.
• Collaborate with creative, social media, video, and marketing teams on creative asset development.
• Support similar marketing responsibilities for other businesses across the AMB Sports and Entertainment portfolio, as applicable.
• Conduct regular meetings with other departments to develop cross-functional alignment.
• Provide service and support to internal departments and maintain professionalism with internal and external stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior