Senior Performance Marketing Manager

Angel City•Santa Monica, CA

4d•$95,000 - $105,000

About The Position

Angel City FC is seeking a highly analytical, growth-minded Senior Performance Marketing Manager to own the strategy, execution, and optimization of its paid media portfolio. The role is responsible for driving ticketing and eCommerce revenue, maximizing return on ad spend (ROAS), and expanding the club’s digital and physical footprint. The manager will oversee a significant media budget, lead the primary digital media agency, manage external vendors for Out-of-Home (OOH) campaigns and contractual media flights, and identify opportunities to scale performance. The role works across data analysis, campaign optimization, creative coordination, and strategic pivots to meet revenue goals. The position steers paid media strategy across ticketing and merchandise, manages campaigns and vendor relationships across digital and physical channels, and delivers reporting and testing programs. It also partners with the internal creative team and uses Asana to manage campaign calendars and production pipelines. The role requires flexibility to work select nights and weekends in line with the ACFC match schedule.

Requirements

5–7+ years of dedicated performance marketing experience; experience in sports, entertainment, live events, an agency, or a fast-paced eCommerce brand is described as ideal.
Proven experience managing paid media budgets across paid social platforms, Search/SEM, display networks, and physical Out-of-Home media.
Experience with paid social platforms including Meta, TikTok, LinkedIn, and Snap.
Fiercely analytical, data-driven mindset and a history of turning raw data into scalable growth strategy.
Ability to work autonomously, take ownership of goals, and dynamically adjust strategies to solve complex problems.
Advanced proficiency with Google Analytics 4, Google Tag Manager, Meta Business Manager, HubSpot, Looker Studio, and Asana.
Ability to write high-converting ad copy and provide performance-minded creative direction to design teams.
Proactive collaborator who thrives in a fast-paced environment and can work flexible hours, including select nights and weekends aligned with the ACFC match schedule.

Nice To Haves

Experience in sports, entertainment, live events, agency settings, or a fast-paced eCommerce brand.

Responsibilities

Lead day-to-day communication and strategic direction for the primary media agency, holding it accountable for performance across Meta paid social and display, Google Search, YouTube and Display, and programmatic media.
Manage and optimize digital media streams, including B2B and premium ticketing campaigns on LinkedIn, and prepare to pilot emerging performance channels such as Snapchat.
Manage OOH vendor relationships, contract negotiations, and inventory for traditional billboards, wild postings, and grassroots placements.
Oversee execution, scheduling, and performance tracking for contractual media partnerships, ensuring fulfillment and impact.
Set end-to-end paid channel strategy to drive ticketing and eCommerce merchandise revenue.
Identify opportunities to scale campaigns, test audiences, and adjust media strategies during campaigns to meet revenue targets.
Partner with the internal creative team to brief, order, and traffic assets for media campaigns and optimization tests.
Manage performance marketing calendars and production pipelines using Asana.
Manage media portfolio allocations, audit performance, and shift budget toward higher-performing channels.
Deliver weekly, monthly, and seasonal reporting with actionable insights for executive leadership.
Design and execute ongoing conversion rate optimization, A/B testing, and multivariate testing across creative, copy, audiences, and landing pages.