Senior Performance Marketing Manager

Screen Pilot•Denver, CO

8h•Hybrid

About The Position

The Senior Performance Marketing Manager reports directly to the Performance Marketing Director and serves as a strategic advisor and digital leader for hospitality clients. The role designs and executes performance marketing solutions, owning and building high-impact campaigns across search engine marketing, paid social, and analytics platforms to deliver measurable return on investment. In addition to campaign delivery, the manager mentors junior team members, improves agency processes, and advances cross-channel innovation through automation and performance frameworks. The position also advises clients, identifies account growth opportunities, oversees analytics and tracking, and manages media budgets, forecasting, project scope, and agency timelines and margins.

Requirements

Proven experience in a senior performance marketing or paid media role within an agency.
Hands-on expertise with Google Ads, Bing Ads, Meta, TikTok, and emerging ad networks.
Strong proficiency in GA4, Google Tag Manager, and data visualization tools.
Superior stakeholder management skills.
Experience expanding accounts, managing substantial media budgets, and navigating scope requirements.
Demonstrated ability to train direct reports, resolve workflow blockers, and improve team-wide execution.

Responsibilities

Plan, execute, and optimize multi-channel performance strategies across SEM platforms, including Google and Bing, and paid social platforms, including Meta, TikTok, LinkedIn, and StackAdapt, in line with client statements of work and growth targets.
Serve as the lead digital expert for clients and build trust-based relationships.
Partner with Client Leadership to identify account expansion opportunities and proactively manage project scope.
Oversee GA4, Meta Pixel, and CAPI setups.
Work with developers and designers on conversion rate optimization.
Build real-time performance dashboards.
Coach and train Managers, Coordinators, and Executives.
Develop scalable agency SOPs, AI tools, and automation frameworks.
Manage media budgets and forecasting tools such as Shape.
Log daily time accurately, approximately seven billable or internal hours, to help safeguard agency timelines and margins.