Senior Performance Marketing Manager

Wine Enthusiast

4d•$90,000 - $110,000•Remote

About The Position

Wine Enthusiast is seeking a hands-on, highly analytical Performance Marketing Manager to lead paid search, paid social, and Amazon advertising. The role owns strategy, execution, optimization, forecasting, and budget management, connecting media performance to revenue, profitability, inventory, and promotional goals. It is fully remote, except employees residing within 60 miles of the Valhalla, NY office must work onsite two days per week, Tuesdays and Thursdays. The position leads paid-media campaigns, product-feed health, performance analysis, budget pacing, forecasts, and media planning for major promotional periods such as Black Friday and Cyber Monday. It works closely with creative, merchandising, ecommerce, technology, and finance teams on creative testing, inventory priorities, landing pages, conversion tracking, and promotional execution.

Requirements

At least 6 years of performance marketing experience, with recent hands-on ecommerce ownership.
Demonstrated success managing significant media budgets through at least two holiday/Cyber Week cycles.
Advanced hands-on paid-search experience with Google Ads and Microsoft Advertising/Bing, including branded and non-branded search, Shopping/PLA, and Performance Max.
Substantial Google experience with YouTube, Demand Gen, and Dynamic Search Ads.
Strong hands-on paid-social campaign experience across Meta, LinkedIn, Pinterest, and TikTok, including audience strategy, creative testing, retargeting, and performance measurement.
Experience managing Amazon advertising and working in Seller Central, with understanding of listing health, inventory, advertising efficiency, and marketplace profitability.
Proven ability to troubleshoot product feeds, build spreadsheet models and projections, and evaluate ROAS, CAC, CPO, CVR, AOV, ACOS, and contribution margin.
Experience with Magento/Adobe Commerce, NetSuite, monday.com, Linear, Google Workspace, Looker, GA4, Google Tag Manager, and Merchant Center.
Excellent attention to detail, proactive issue escalation, and ability to independently explain recommendations and execute against them.

Nice To Haves

Experience with Reddit and ChatGPT advertising.
SQL experience.
Experience with advanced feed-management platforms.
Experience with incremental testing.
Experience with high-consideration ecommerce products.

Responsibilities

Build, manage, and optimize campaigns across paid search, paid social, and Amazon, balancing customer acquisition, revenue growth, and profitability.
Manage product-feed health, segmentation, pricing, availability, attributes, and catalog accuracy; diagnose disapprovals and data discrepancies, resolve underlying issues, and verify corrections.
Reconcile platform reporting with ecommerce data, identify performance drivers, and provide clear recommendations beyond surface-level metrics.
Develop spend, revenue, and profitability forecasts with clear assumptions; maintain accurate pacing, flag risks proactively, and obtain approval before exceeding or reallocating controlled budgets.
Lead media planning, launch readiness, monitoring, and optimization for Black Friday, Cyber Monday, and other major selling periods.
Collaborate with creative, merchandising, ecommerce, technology, and finance on creative testing, inventory priorities, landing pages, conversion tracking, and promotional execution.
Independently explain recommendations, escalate issues proactively, and execute against plans.