Senior Performance Marketing Manager - Contract

GoTo • Lumberton Township, NJ

8d • Remote

About The Position

The Senior Performance Marketing Manager owns paid media strategy across paid search, paid social, and programmatic, ensuring investments support Grasshopper’s revenue goals and broader marketing and business objectives. The role manages and allocates channel budgets, directs agency partners and internal stakeholders, evaluates new channels and tactics, and develops data-informed testing roadmaps.

The position is also responsible for end-to-end funnel visibility, channel reporting and dashboards, experiment design and analysis, attribution and incrementality measurement, and translating complex performance data into actionable recommendations for marketing leadership and cross-functional partners. The role works with agencies and data partners to maintain accurate, consistent reporting and uses independent analysis to assess channel contributions to revenue.

Requirements

• At least 7 years of experience in paid media or performance marketing.
• Hands-on expertise in at least two of paid search, paid social, or programmatic.
• Strong analytical skills, including the ability to work independently from raw data to insights using tools such as GA4, SQL, BI and dashboarding tools, and Excel.
• Demonstrated experience designing and analyzing experiments and applying attribution and incrementality methods, such as holdout tests, geo-lift, or marketing mix modeling, to inform budget decisions.
• Proven track record owning and allocating multi-channel budgets against revenue or pipeline targets.
• Experience working with agency partners and holding them accountable to clear performance standards.
• Excellent communication and executive presence, including the ability to present complex data, performance, trade-offs, and recommendations clearly to senior leadership.

Nice To Haves

• Experience in B2B SaaS or subscription businesses.

Responsibilities

• Own the end-to-end paid go-to-market strategy across paid search, paid social, and programmatic, aligning it with broader marketing and business objectives.
• Manage and allocate paid media budgets across channels, optimizing for efficiency and performance against revenue and pipeline targets.
• Direct agency partners and internal stakeholders by setting priorities, testing roadmaps, and performance standards.
• Evaluate new channels, platforms, and tactics, including the impact of AI-powered discovery on paid media, and recommend where to invest.
• Develop data-driven testing roadmaps across creative, audiences, channels, and platforms.
• Build and maintain a trusted view of the full funnel from impression through conversion, identifying performance breakdowns.
• Own channel reporting and dashboards, working with agencies and data partners to ensure accurate, consistent, decision-ready reporting.
• Design structured tests across channels, creative, audiences, and bidding strategies; define success metrics and analyze results rigorously.
• Evaluate channel contributions to revenue through attribution and incrementality analysis, including lift testing, and challenge platform-reported results with independent analysis.
• Translate complex data into business narratives and recommendations on budget, channel mix, and next steps for marketing leadership and cross-functional partners.

Benefits

• Comprehensive health benefits
• Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
• Tuition reimbursement
• Instructor-led and on-demand learning and development programs
• Thrive Global Wellness Program
• Confidential Employee Assistance Program (EAP)
• Wellness app and one-on-one wellness coaching
• Employee Resource Groups (ERGs)
• GoTo Gives
• Charitable matching
• Variable pay component

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed