Senior Partner Marketing Manager - EST

HiBob•,

49d•Hybrid

About The Position

HiBob is seeking a Senior Partner Marketing Manager to build and grow its North America Partner Ecosystem across HR Consultants and Advisors, Brokers, and Accountants. This full-funnel partner marketing role covers attracting and acquiring new partners, engaging and activating them, and developing co-marketing programs that generate qualified leads and pipeline. The goal is to build a larger, more engaged, and more productive ecosystem by giving partners the tools, experiences, and opportunities to grow with HiBob. The position is based in the Eastern Time Zone. Candidates in the NYC metro area are strongly preferred and are expected to work from the office two days per week. Remote candidates elsewhere in the Eastern Time Zone may be considered, but the posting also states that candidates must be physically located in EST and that exceptions cannot be considered. The role leads programs from strategy through execution, measuring engagement, leads, pipeline, and ROI and using performance data to improve results. It works closely with Partner Managers and Sales and coordinates with Demand Gen, Regional Marketing, Product Marketing, MOPs, Creative, Content, Events, and other teams. HiBob describes its environment as a global community of ambitious, thoughtful, and talented employees, with a vibrant NYC office and remote teammates across the country. The company offers competitive compensation, comprehensive benefits, and pre-IPO equity.

Requirements

5+ years of dedicated Partner Marketing experience.
Demonstrated experience building and executing full-funnel partner marketing programs, from partner acquisition and engagement through partner-led demand generation.
Experience working directly with channel, advisory, consulting, services, referral, or similar partner models.
Strong demand generation instincts and experience developing campaigns designed to produce measurable leads and pipeline.
Ability to understand how different partners reach and influence their audiences and translate those strengths into effective co-marketing strategies.
Strong project management skills and ability to independently move multiple programs from strategy to execution.
Comfort working directly with partners and building productive relationships with external stakeholders.
Strong cross-functional collaboration skills, including the ability to align Partner Managers, Sales, and Marketing teams around shared priorities.
Data-driven and commercially minded, with experience using campaign and pipeline performance to make decisions and improve results.
Excellent written and verbal communication skills, including the ability to translate complex ideas into clear, compelling partner messaging.
Proactive, creative mindset, with initiative to identify gaps, bring forward ideas, and take ownership of action.
Must be physically located in the Eastern Time Zone; the posting says exceptions cannot be considered.

Nice To Haves

Experience in B2B SaaS, HR technology, professional services, or another ecosystem-led business.

Responsibilities

Develop full-funnel acquisition strategies to attract high-value HR Consultants and Advisors, Brokers, and Accountants.
Drive digital, targeted recruitment, events, and industry programs, supported by partner-specific messaging, content, nurture, and conversion journeys.
Build always-on communications, community, enablement, regional events, and partner experiences that deepen engagement and help partners create value for their clients and businesses.
Develop partner-led and joint co-marketing programs across content, digital, webinars, events, paid media, and thought leadership.
Build strategic plans with priority partners around shared audiences, strengths, investment, and measurable pipeline goals.
Lead programs from strategy through launch, managing stakeholders, timelines, budgets, and execution.
Measure partner engagement, leads, pipeline, and ROI, and use performance data to continuously improve results.
Align regional priorities with Partner Managers and Sales, and coordinate Demand Gen, Regional Marketing, Product Marketing, MOPs, Creative, Content, Events, and other teams.