Senior Partner Marketing Manager

Safeguard Global

2d•Remote

About The Position

Safeguard Global is seeking an experienced, commercially minded Senior Partner Marketing Manager to turn its partnerships strategy into qualified referrals and partner-sourced pipeline across North America and EMEA. This strategic, hands-on individual contributor role supports a broad partner ecosystem, including referral and private equity partners, HRIS and payroll integration partners, recruitment firms, HR consultants, global mobility providers, and other HR companies. The manager will work as the strategic marketing counterpart to regional Partnerships Directors and collaborate with the wider Marketing team to identify opportunities, develop programs, and drive execution. The role develops and runs regional partner marketing strategies and plans, shapes approaches for different partner types, and manages partner marketing investment. It leads joint demand-generation and go-to-market activities, including co-marketing, co-selling, integration launches, and private equity portfolio engagement. It also builds the marketing foundations and activation programs needed to grow sector-specific partner programs, coordinates partner events and relationships, and measures and optimizes performance through referral, pipeline, campaign, and event metrics. Success is measured primarily by growth in qualified partner referrals and partner-sourced pipeline, along with the number and quality of joint campaigns, event and webinar outcomes, and partner participation in co-marketing initiatives. Safeguard Global helps more than 1,500 companies hire, manage, and pay employees in over 170 countries.

Requirements

7–10 years of B2B marketing experience, ideally including at least 5 years in partner or channel marketing.
Track record of developing and running partner marketing strategies that generate measurable pipeline.
Experience with joint go-to-market campaigns, co-sell motions, partner-led demand generation, and co-marketing programs.
Experience across multiple partner types, including referral, integration, and technology partners, and understanding of how to generate demand through partner ecosystems.
Experience running co-sell motions with integration or technology partners; HRIS or payroll experience is especially relevant.
Ability to set strategy independently while remaining hands-on with campaign execution.
Strong partner stakeholder management skills and confidence building trust and influencing at every level.
Experience developing and executing integrated partner marketing campaigns from start to finish, including events, webinars, and other demand-generation channels.
Experience using Salesforce to track marketing activity, attribution, and pipeline contribution.
Strong communication, project management, analytical, and cross-functional collaboration skills.
Ability to work across North American and European teams, with occasional travel.

Nice To Haves

Experience in HR technology, HCM, global payroll, EOR, or a related B2B industry.
Experience building marketing programs for private equity firms and their portfolio companies.
Experience marketing to or with recruitment firms, HR consultants, or global mobility providers.
Familiarity with Crossbeam or similar partner ecosystem platforms.
Experience building or scaling partner marketing programs across multiple regions.

Responsibilities

Develop and run partner marketing strategies aligned with regional partnership priorities and revenue goals.
Build quarterly and annual partner marketing plans, identifying opportunities to generate qualified referrals and partner-sourced pipeline.
Create tailored marketing approaches for referral, integration, private equity, recruitment, HR consultant, global mobility, and other HR company partners.
Manage the partner marketing budget and coordinate with regional Partnerships Directors on regional Partnerships budgets.
Prioritize initiatives according to strategic importance, revenue potential, and available resources.
Design and run joint campaigns that use partner audiences, customer relationships, and channels to generate qualified demand.
Lead co-marketing initiatives such as webinars, thought leadership, digital campaigns, account-based marketing, and targeted customer communications.
Support joint go-to-market and co-sell motions with Demand Generation, Product Marketing, and Sales, including messaging, sales plays, and partner lead management.
Drive co-sell motions with HRIS and payroll integration partners, including joint value propositions, integration launches, sales plays, and account-based campaigns.
Expand Safeguard Global's reach within private equity portfolios through targeted campaigns and engagement with portfolio company leadership.
Support growth of recruitment, HR consultant, global mobility, and other HR company partner programs.
Create partner marketing materials and foundations, including value propositions, recruitment campaigns, partner introduction materials, solution one-pagers, and co-branded content.
Attract and activate new partners through targeted campaigns, events, and community building.
Build scalable programs for partner launches and partner-driven demand, and create ongoing co-marketing opportunities within partner organizations and customer communities.
Plan partner events, sponsorships, executive roundtables, and webinars with Events Marketing, defining audiences, goals, and paths to opportunity.
Serve as the marketing lead for partner stakeholders, agreeing joint plans, campaign objectives, and success measures.
Use partner marketing channels creatively to maximize reach and return on investment.
Set and track KPIs for qualified partner referrals, partner-sourced pipeline, and campaign effectiveness.
Work with Marketing Operations and Revenue Operations to ensure accurate tracking, attribution, and reporting.
Analyze performance to optimize campaigns, prioritize investment, scale successful activities, and share results and recommendations with Marketing and Partnerships leadership.