Senior Manager, Partner Marketing

Acceldata•Campbell, CA

21h

About The Position

The Senior Manager, Partner Marketing drives Acceldata’s marketing relationships with technology, ISV, and channel partners, translating those relationships into joint demand, awareness, and enablement. The role builds connections with partner marketing organizations, identifies opportunities for joint activity, deploys marketing development funds (MDF), and keeps the Partnership team informed. The role plans and executes joint campaigns, field events, webinars, and co-sponsorships; develops partner-facing and co-branded content; distributes Acceldata product and campaign materials to partners; and packages quarterly product-release announcements into partner-facing digests. It also equips partner marketing and field teams with current messaging, positioning, and assets to represent xLake to customers. The successful candidate combines writing and editorial judgment with the ability to coordinate multiple partners and internal teams, and is sufficiently conversant in data, AI, and infrastructure to work credibly with partners while involving technical specialists when needed. In the first 6 to 12 months, success means launching four joint marketing motions across technology and channel partners, achieving partner-marketing-attributed demand and pipeline equal to 20% of the total partner pipeline number carried by Alliances, creating a repeatable co-marketing playbook partners want to use again, and deploying MDF against measurable returns. The stated base salary range is $160,000–$210,000 per year. Eligible employees may also receive equity and performance-related bonuses. Compensation may vary based on individual factors and may be modified by Acceldata.

Requirements

12+ years of experience in partner/channel marketing, co-marketing, or field marketing in B2B technology or enterprise software.
Experience deploying MDF and managing co-sponsorship or joint-event motions end to end.
Ability to create written content and project-manage campaigns involving multiple partners and internal teams.
Editorial judgment and enough familiarity with data, AI, or infrastructure to work credibly with partners.
Ability to coordinate with technical specialists, including TMM, PMM, and SE, when deeper technical expertise is needed.

Responsibilities

Build and maintain marketing relationships with technology, ISV, and channel partners, in coordination with the Partnership team.
Independently identify opportunities for joint marketing, including partner events, co-sponsorships, and campaigns.
Plan and execute joint campaigns, field events, webinars, and co-sponsorships with partners.
Deploy market development funds (MDF) strategically against high-return joint marketing activities, in consultation with marketing leadership.
Create partner-facing content, including co-branded presentations, jointly written white papers, and partner-centric assets, working with TMM and PMM on technical content.
Distribute current xLake white papers, messaging, and campaign assets to partners.
Prepare quarterly partner-facing product-release digests from internal and customer release content.
Equip partner marketing and field teams with messaging, positioning, and assets to represent xLake to customers.
Keep partner-facing materials current as the platform changes.
Keep the Partnership team informed about marketing actions.