Senior Partner Marketing Manager

Microsoft•,

1d•$106,400 - $222,600

About The Position

The Senior Partner Marketing Manager leads the development and execution of integrated marketing and communications plans that support strategic business initiatives, key change moments, and program activation across Microsoft's Global Partner and Channel ecosystem. The role works with internal teams and Microsoft channel partners to create a cohesive partner story that communicates value throughout the partner lifecycle. It requires understanding program priorities, using partner insights to shape content journeys that attract, enable, recognize, and retain partners, and building plans with clear measurement frameworks. The manager collaborates with internal stakeholders to align messaging, execute campaigns on time, and report accurately across a high-volume communications portfolio. The role combines strategic and tactical work, balancing Microsoft priorities with the needs of its partner ecosystem, particularly during significant program changes. It also manages agencies, vendors, and budgets, supports PR and communications as needed, and champions partner needs and feedback in marketing strategy and content development.

Requirements

Bachelor's degree in Business, Marketing, Business Development, Business Management, Communications, or a related field and 5+ years of sales, marketing, or business development experience, or equivalent experience.
8+ years of relevant experience in partner marketing, sales, or business development, ideally including channel or partner motions.
Proven ability to manage high-volume, multi-audience communications programs and collaborate across teams.
Experience developing campaign and segmentation strategies, assessing risk, leading change-management communications, and aligning execution with business priorities.
1+ years of experience in Cloud and AI workloads, including security.
Ability to synthesize research and insights to inform channel partner strategy and market positioning.
Ability to evaluate internal and external data and engage with partners to generate actionable insights.
Ability to lead execution of a high-volume marketing and communications portfolio, align with channel motions, and leverage incentive programs.
Ability to use campaign performance data and partner segmentation to target at-risk and high-opportunity partners, mitigate revenue loss, and improve outcomes.
Experience communicating complex program, compliance, and new-commerce changes clearly to drive timely partner action.
Ability to collaborate across product, sales, field, operations, and agency teams to deliver integrated partner experiences.

Nice To Haves

Master's degree in Business Administration or a related field and 4+ years of sales, marketing, technology-based, or business development experience; or a bachelor's degree in a listed or related field and 6+ years of sales, marketing, or business development experience; or equivalent experience.
Relevant partner marketing, sales, or business development experience ideally including channel or partner motions.

Responsibilities

Build and execute integrated marketing and communications plans and content journeys that promote partner motions and align with Microsoft business priorities, GCPS, EPS, and SME&C priorities across the partner journey.
Develop narratives and messaging guides for key partner moments, maintain the partner messaging and positioning framework, and ensure consistent storytelling across content channels and field engagements.
Create a comprehensive content plan and core bill of materials, including monthly partner emails and nurture campaigns, informed by partner and customer insights and providing paths to the web experience and Partner Center.
Define success metrics, measurement frameworks, and KPIs, and report on impact and engagement, including email performance, revenue retention and renewals, lead activation and conversion, and tactic efficiency.
Improve communications intake, planning, review, and launch operations in partnership with agency teams, reducing churn and complexity, consolidating communications, and accelerating time to market.
Ensure content and communications comply with Microsoft's privacy, security, and brand guidelines.
Manage agencies, vendors, and budgets to deliver content and campaigns aligned with business priorities, fiscal accountability, and Microsoft policies.
Support PR and communications as needed to ensure partner programs are accurately and strategically represented in internal and external channels.
Advocate for partners by incorporating their needs, experiences, and feedback into content development and marketing strategies.
Contribute marketing practices and insights and foster an inclusive team culture that supports Microsoft's partner success strategy.