Senior Partner Marketing Manager

Ooma

4d • $120,000 - $160,000

About The Position

Ooma is seeking a Senior Partner Marketing Manager to develop and execute partner marketing plans supporting its go-to-market strategy, initially focused on AirDial and enterprise communications solutions. The role works with channel sales, strategic partners, distributors, technology alliances, and agents to create integrated programs that help partners identify opportunities, generate demand, and win customers. The position aims to grow partner-led pipeline, strengthen reseller engagement, and contribute to revenue growth.

The manager will use channel marketing expertise, demand generation experience, and knowledge of B2B telecommunications, cloud communications, networking, or managed services to turn partner and market insights into campaigns and sales resources. First-year priorities include growing partner-sourced pipeline, increasing partner engagement, and improving visibility into marketing’s contribution to revenue. The role also uses AI tools to support marketing activities and improve efficiency.

Requirements

• At least 7 years of B2B marketing experience, including 5 years in partner, channel, alliance, or field marketing.
• Demonstrated success generating partner-sourced pipeline and contributing to revenue growth.
• Strong understanding of indirect sales models, including distributors, agents, VARs, MSPs, consultants, and strategic alliances.
• Hands-on experience developing and executing integrated demand generation campaigns.
• Ability to manage multiple projects, lead cross-functional initiatives, and move programs from planning through execution.
• Proficiency in measuring marketing ROI, pipeline contribution, and revenue outcomes.
• Excellent written and verbal communication skills, including the ability to confidently present recommendations and results to executives.

Nice To Haves

• Experience in telecommunications, UCaaS, networking, cloud, cybersecurity, or a related technology industry.
• Familiarity with enterprise technology buying cycles.
• Experience managing MDF programs and partner marketing investments.
• Knowledge of channel operations, partner onboarding, and enablement frameworks.

Responsibilities

• Build annual and quarterly partner marketing plans that support Ooma’s revenue and growth priorities.
• Work with channel sales leaders to identify opportunities across partner segments, industries, and customer needs.
• Develop messaging and value propositions that help partners explain Ooma’s solutions and sell confidently.
• Create integrated demand generation campaigns across email, digital channels, webinars, events, and content syndication for enterprise and mid-market buyers.
• Launch repeatable reseller marketing programs and ready-to-use campaign kits to increase partner participation and generate pipeline.
• Equip partners with sales resources such as playbooks, competitive battle cards, solution briefs, and presentations.
• Support partner onboarding, training, and certification to improve partner readiness, engagement, and use of marketing resources.
• Manage market development funds (MDF) and co-op marketing investments, refining spending based on partner participation, pipeline, and revenue.
• Establish reporting and attribution connecting marketing investment to partner-sourced pipeline and revenue.
• Bring partner feedback into cross-functional planning and align channel sales, marketing, and product teams around shared priorities.
• Use AI tools to support marketing activities and improve efficiency.

Benefits

• Competitive compensation and company perks.
• Medical, dental, and vision insurance for the employee and eligible dependents.
• HMO, PPO, or PPO with HDHP plans, including an HSA that Ooma helps fund.
• Employer-paid basic life and AD&D insurance and short- and long-term disability.
• Healthcare and dependent-care FSA.
• Commuter benefits.
• Voluntary accident, critical illness, hospital indemnity, and legal benefits.
• 401(k) with employer match and Roth option.
• Employee Stock Purchase Plan (ESPP).
• Paid time off, sick time, and corporate holidays.
• Employee Assistance Program.
• Travel Assistance Services and Identity Theft benefits.
• Discount Program, Credit Union, and Medicare Assistance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed