Senior Partner Marketing Manager

CNX•USA, TX, Work-at-Home, TX

3d•$86,400 - $97,200•Remote

About The Position

The Senior Manager, Partner Marketing & Executive Engagement will lead marketing strategy and activation across a portfolio of strategic partners. The role translates partner relationships into integrated marketing programs, executive engagement opportunities, stronger market positioning, and measurable business outcomes. The position collaborates across marketing, partner sales, alliances, sectors, sales teams, and partner organizations to develop joint plans, manage partner investments, activate executive-level programs, and connect partner marketing activity to business priorities. The partner portfolio may include Microsoft, Adobe, AWS, Genesys, NiCE, Salesforce, Databricks, and other strategic ecosystem partners. The ideal candidate understands complex partner ecosystems, has strong executive presence, and can move between strategy and execution to turn partner priorities into programs that generate engagement, meetings, opportunities, and pipeline. The role serves as the primary marketing lead for assigned strategic partners; develops annual and quarterly plans; and creates integrated campaigns across content, digital, social, webinars, thought leadership, account-based marketing, executive engagement, and events. It owns executive engagement strategy and curated experiences, manages partner marketing budgets and market development funds, aligns programs with sales, alliances, sectors, and solution teams, and measures program performance and business impact. The position is work-at-home in the USA (Texas). It is full time. The annual base salary range is $86,400 to $97,200, plus incentives aligned with individual and company performance. Eligible benefits include medical, dental, and vision insurance, an employee assistance program, a 401(k) retirement plan, paid time off, and holidays. Applicants must be legally authorized to work in the United States and reside in the United States or have a valid U.S. residential address.

Requirements

At least 7 years of experience in partner marketing, alliance marketing, ecosystem marketing, executive engagement, field marketing, or a related B2B marketing role.
Experience managing marketing strategy across multiple strategic partners or alliance relationships.
Proven success developing integrated marketing and executive engagement programs.
Experience managing MDF, co-marketing investments, sponsorships, or partner-funded initiatives.
Strong business acumen and ability to connect marketing activity to accounts, opportunities, pipeline, and revenue.
Demonstrated ability to lead complex programs across a matrixed organization.
Strong executive communication, relationship management, and stakeholder leadership skills.
Ability to influence without direct authority and manage multiple priorities in a fast-moving environment.
Strong program management, budget management, judgment, and attention to detail.
Must be legally authorized to work in the United States and reside in the United States or have a valid U.S. residential address.

Nice To Haves

Experience working with strategic technology and ecosystem partners such as Microsoft, Adobe, AWS, Genesys, NiCE, Salesforce, Databricks, or similar organizations.
Prior experience in sales, business development, or a commercially focused role, particularly the ability to translate sales priorities into effective partner marketing programs.
Experience in technology services, customer experience, consulting, AI, cloud, or digital transformation.
Experience developing executive programs and high-touch client experiences.
Experience supporting account-based marketing and industry-specific go-to-market initiatives.
Experience evaluating sponsorships, conferences, and strategic event investments.

Responsibilities

Serve as the primary marketing lead for an assigned portfolio of strategic partners.
Develop annual and quarterly joint marketing plans aligned with business priorities, industry strategies, and go-to-market motions.
Prioritize programs, resources, and investments based on strategic fit and expected business impact.
Establish regular planning, performance review, and optimization processes with internal and partner stakeholders.
Develop and execute integrated campaigns across content, digital, social, webinars, thought leadership, account-based marketing, executive engagement, and events.
Define objectives, audiences, budgets, success measures, and follow-up strategies for programs.
Coordinate activation across field marketing, digital, content, communications, creative, sales, alliances, and sector teams.
Create scalable marketing frameworks tailored to each partner’s priorities.
Own the executive engagement strategy for assigned partner relationships.
Develop high-touch experiences connecting company executives, partner executives, clients, and priority prospects.
Lead strategy for executive roundtables, private dinners, briefings, forums, advisory programs, conferences, and other curated experiences.
Define business objectives, audience strategy, partner involvement, executive participation, messaging, and content direction for each program.
Evaluate sponsorship and event opportunities based on audience quality, account alignment, executive participation, and expected business value.
Partner with field marketing and event teams on project management, logistics, production, and onsite execution.
Manage partner marketing budgets, market development funds, co-investment, and partner-funded initiatives.
Develop joint marketing proposals tied to defined business objectives and measurable outcomes.
Track funding requirements, approvals, utilization, program performance, and return on investment.
Recommend investment and program adjustments based on results, business priorities, and partner opportunities.
Work with partner sales, alliance leaders, sales teams, sectors, and solution teams to translate business priorities into actionable marketing programs.
Align programs to jointly identified accounts, opportunities, solutions, and growth motions.
Provide sellers and partner teams with messaging, content, event information, and enablement needed to support activation.
Establish processes for follow-up, lead handoff, opportunity tracking, and outcome reporting.
Maintain accountability across marketing, sales, alliances, and event operations.
Track performance across partner marketing and executive engagement programs.
Measure executive engagement, meetings generated, target-account participation, opportunities influenced, pipeline impact, campaign engagement, event performance, and MDF utilization.
Provide reporting, insights, and recommendations to improve future programs and investment decisions.