Senior Paid Media Specialist

Brown University•Glenwood, AL

2d•Hybrid

About The Position

Brown University’s School of Professional Studies (SPS) seeks a Senior Paid Media Strategist to join its marketing team. This role leads the strategy, execution, and performance optimization of paid advertising initiatives across a broad and expanding portfolio of master’s, certificate, and executive education programs. Reporting to the Director of Marketing and Communications, the Senior Paid Media Strategist is independently responsible for the planning, management, and optimization of paid media campaigns in direct support of enrollment objectives, including budget oversight and channel performance. This role partners closely with the Visual Designer and Communications Specialist to implement high-performing ad creative and messaging and collaborates with the SPS CRM administrator to ensure accurate data tracking and lead source attribution. A core focus of this role is performance analytics and reporting. The Senior Paid Media Strategist maintains and evolves dashboards aligned to core KPIs and delivers regular performance insights to program leadership, translating campaign results into clear actionable recommendations that improve outcomes.

Requirements

Bachelor’s degree in marketing, communications, advertising, or related field or an equivalent combination of education and experience.
Minimum 5-7 years of paid media or performance marketing experience
Demonstrated experience managing multi-channel campaigns and budgets at scale
Expertise with platforms such as Google, Meta, LinkedIn, and Reddit
Strong fluency in analytics tools (Tableau, GA4, platform dashboards)
Experience leveraging CRM systems (e.g., Slate, Salesforce) for attribution and funnel analysis
Excellent written and verbal communication skills
Ability to manage multiple priorities in a fast-paced environment
Experience designing and evaluating A/B testing initiatives

Nice To Haves

Experience in higher education marketing, graduate and/or professional education
Agency or agency-side experience a plus
Familiarity with accessibility considerations for digital content
Experience utilizing Adobe Express or other web-based design software
Familiarity with project management tools and workflow

Responsibilities

Leads the strategy, execution, and analysis of paid advertising initiatives across a broad and expanding portfolio of master’s, certificate and executive education programs.
Owns the paid media function for the program portfolio in support of enrollment goals, including campaign planning, budget management, ongoing optimization and reporting.
Partners closely with team members to develop high-performing creative and messaging and ensure accurate tracking, attribution and data integrity.
Translates campaign data into actionable insights.
Develops and maintains KPI-driven dashboards and delivers clear, data-informed recommendations to program leadership to continuously improve outcomes.
Independently responsible for the planning, management and optimization of paid media campaigns in direct support of enrollment objectives, including budget oversight and channel performance.
Partners closely with the Visual Designer and Communications Specialist to implement high-performing ad creative and messaging.
Collaborates with the SPS CRM administrator to ensure accurate data tracking and lead source attribution.
Maintains and evolves dashboards aligned to core KPIs and delivers regular performance insights to program leadership, translating campaign results into clear actionable recommendations that improve outcomes.
Required to work the Master's Ceremony, which takes place over the Memorial Day weekend.