PAID MEDIA SPECIALIST
Careerswift
•Remote
About The Position
Byte&Kite is a digital marketing agency helping clients across a range of industries grow through effective digital marketing. As a Paid Media Specialist, you will manage paid acquisition campaigns across multiple client accounts, from strategy and campaign setup through optimisation, testing and reporting. You will work closely with clients and internal content, creative and analytics teams to improve campaign performance and turn media spend into measurable business results.
Requirements
- 3+ years of hands-on paid media experience, ideally managing multiple client accounts
- Strong experience with Google Ads and Meta Ads; LinkedIn Ads experience is a plus
- Proven experience managing meaningful advertising budgets and optimising spend against business goals
- Strong understanding of campaign structure, targeting, bidding, attribution and conversion tracking
- Experience with A/B testing and using performance data to make optimisation decisions
- Comfortable working with GA4, Google Ads reporting and other marketing analytics tools
- Able to explain campaign performance clearly and distinguish meaningful insights from surface-level metrics
- Strong analytical skills and attention to detail
- Comfortable presenting results and recommendations directly to clients
Nice To Haves
- Agency experience
- B2B lead generation
- e-commerce advertising
- experience with LinkedIn Ads
- familiarity with Google Tag Manager and conversion tracking
- landing page optimisation
- experience working with multi-channel paid media strategies
Responsibilities
- Plan, launch and optimise paid media campaigns across Google, Meta and LinkedIn
- Manage campaign budgets and allocate spend based on performance and client goals
- Conduct keyword, audience and competitor research to inform campaign strategy
- Build and maintain campaign structures, targeting, bidding strategies and ad variations
- Monitor performance and identify opportunities to improve efficiency, conversions and return on ad spend
- Run structured tests across audiences, creative, messaging, landing pages and bidding strategies
- Work with designers and copywriters to develop and improve ad creative
- Analyse campaign and conversion data to diagnose performance changes and recommend actions
- Prepare regular performance reports and explain results and recommendations to clients
- Collaborate with SEO, content, email and other marketing specialists on integrated campaigns
Benefits
- Professional development and training opportunities
- Fully remote across US time zones
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
