Paid Search Media Specialist

Amplifon•Minneapolis, MN

19h•$80,000 - $90,000•Hybrid

About The Position

We are seeking a Paid Search Media Specialist who is ready to join an organization that combines passion and performance to shape a better world. As a Global Top Employer 2026, Amplifon is a place where your expertise improves lives and accelerates your career. In this role, you will help strengthen the performance of Miracle-Ear’s national paid search strategy. You will analyze campaign performance, identify optimization opportunities, and turn data into clear recommendations that improve lead generation, conversion, and overall media effectiveness. You’ll work closely with National Marketing, agency partners, and our global Center of Excellence to help shape smarter search decisions across the Miracle-Ear brand.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field strongly preferred.
At least two years of hands-on experience with paid search experience with Google Ads and Google Analytics.
Experience working in a digital media, paid search, or performance marketing agency.
Demonstrated understanding of paid search performance metrics including CPA, CPL, CVR, CPC, ROAS, and lead quality.
Experience analyzing campaign performance and translating data into recommendations.
Experience with testing, optimization, conversion tracking, or lead generation marketing.
Strong analytical thinking, attention to detail, and ability to explain the specific actions and results behind prior campaign work.
Candidates must be authorized to work in the United States on a full-time basis without the need for current or future sponsorship. This role is not eligible for visa sponsorship, including but not limited to OPT, CPT, or H-1B.

Nice To Haves

Experience supporting national, multi-location, retail, direct-to-consumer, or franchise/corporate marketing environments.
Familiarity with Performance Max, Demand Gen, Microsoft Ads, Google Tag Manager, Power BI, Adobe Analytics, Looker Studio, attribution measurement, or related platforms.
Experience with conversion rate optimization, A/B testing, landing-page optimization, and broader paid/organic search collaboration.
Curiosity about evolving search behavior, including AI-driven changes to search and customer discovery.
A performance-driven mindset with the ability to investigate problems, challenge assumptions, and continuously look for ways to improve results.

Responsibilities

Analyze national paid search campaigns across Google Ads and related platforms to identify performance trends, risks, and optimization opportunities.
Review search terms, keyword strategy, targeting, bidding, and conversion performance to support stronger campaign results.
Partner with agency and global COE teams to recommend data-driven campaign improvements.
Evaluate performance using metrics such as CPA, CPL, CVR, CPC, ROAS, lead quality, and conversion trends.
Investigate performance issues, identify root causes, and translate findings into clear recommendations.
Support testing, CRO, attribution, forecasting, and performance reporting.
Collaborate with paid, owned, organic, analytics, and agency partners to improve national media effectiveness.
Support alignment between paid search and broader search/organic initiatives.
Communicate performance insights and recommendations to internal stakeholders.