Paid Search Specialist

Underscore Marketing

5h • Remote

About The Position

The Paid Search Specialist is responsible for monitoring, managing, reporting, and supporting the planning of paid search programs. This role requires an understanding of program strategy and objectives to ensure flawless execution and reporting that aligns with campaign goals. The specialist will accurately execute programs, closely monitor campaigns, and deliver reporting that meets client goals. Ad Operations is not part of this role. The position requires working during U.S. East Coast (Eastern Time) business hours. Underscore Marketing is a woman-owned, independent agency specializing in life sciences, helping clients gain a competitive edge through bold, data-driven promotional strategies. The team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. Underscore offers a dynamic environment where ideas matter, growth is supported, and work elevates brands in the healthcare landscape.

Requirements

• Minimum (3-5) years of experience independently executing paid search programs through all stages
• Experience in running campaigns for highly regulated industry
• Strong understanding of Search Engine Marketing mechanisms and optimization techniques
• Experience with the US market
• Fluent English – written and oral
• Understanding of metrics and analytical thinking
• Strong attention to details
• Working knowledge of Google Ads
• Working knowledge of Google Analytics
• Working knowledge of Microsoft Office Excel

Nice To Haves

• Working knowledge and experience using Tableau
• Experience in the pharmaceutical/healthcare category
• Working knowledge of SEO concepts and inner workings
• Experience with other biddable media (i.e., Programmatic and Paid Social)

Responsibilities

• Monitoring paid search programs
• Managing paid search programs
• Reporting on paid search programs
• Supporting planning for paid search programs
• Executing programs
• Closely monitoring campaigns
• Delivering reporting that aligns with and accomplishes client’s goals and objectives
• Owning monitoring, reporting, budget pacing and reconciliation, optimization, creating Keyword and Copy Recommendations, and supported planning for paid search programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed