PAID MEDIA SPECIALIST
About The Position
Gold Eagle is seeking a Paid Media Specialist to join our growing marketing team. This role is ideal for a data-driven digital marketer with experience managing paid social campaigns and a passion for driving measurable business results. Reporting to the Digital Marketing Manager, the Paid Media Specialist will help plan, execute, optimize, and analyze paid social campaigns across multiple consumer brands. While the primary focus is on Meta advertising, this role will also collaborate closely with teams across eCommerce, creative, social media, influencer marketing, and brand management to support integrated marketing initiatives that drive awareness, engagement, and sales. The successful candidate is curious, analytical, collaborative, and eager to test new ideas while contributing to the continued growth of our brands.
Requirements
- 3-5 years of hands-on experience managing paid social media campaigns.
- Experience using Meta Ads Manager to launch, manage, and optimize campaigns.
- Knowledge of tracking and attribution tools, including Meta Pixel, Conversion API, and audience-building strategies.
- Experience working with eCommerce platforms such as Shopify, Amazon Vendor Central, or similar solutions.
- Strong analytical skills with the ability to interpret performance data and make strategic recommendations.
- Exceptional organizational skills and attention to detail.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Strong communication, collaboration, and problem-solving skills.
- Self-starter mindset with a continuous learning mentality.
Nice To Haves
- Experience supporting eCommerce marketing initiatives.
- Experience with influencer marketing, creator partnerships, or user-generated content campaigns.
- Familiarity with the automotive, outdoor recreation, powersports, trucking, performance, or enthusiast markets.
- Experience working in a consumer products or multi-brand environment.
Responsibilities
- Manage and optimize paid social campaigns across Meta platforms for multiple consumer brands.
- Build campaigns, audiences, tracking frameworks, and reporting within Meta Ads Manager.
- Monitor campaign performance and identify opportunities to improve ROAS, CTR, CPC, conversion rate, and overall efficiency.
- Manage budgets and spending to maximize performance against business objectives.
- Develop audience targeting and retargeting strategies to support acquisition, engagement, and retention goals.
- Support paid media initiatives that drive traffic and sales across Amazon and direct-to-consumer eCommerce channels.
- Partner with cross-functional teams to ensure campaigns align with broader marketing and business goals.
- Collaborate with creative, brand, and marketing teams to develop compelling, performance-focused advertising content.
- Identify creative concepts, content opportunities, and emerging trends that resonate with target audiences.
- Assist in planning and coordinating content creation efforts, including photo and video shoots.
- Support influencer, creator, and user-generated content initiatives that enhance brand visibility and engagement.
- Contribute to seasonal promotions, product launches, and integrated marketing campaigns.
- Analyze campaign performance and translate data into actionable recommendations.
- Create reporting dashboards and performance summaries for stakeholders.
- Conduct testing of audiences, creative assets, placements, and campaign structures to drive continuous improvement.
- Stay informed on evolving digital marketing best practices, platform updates, and consumer trends.
Benefits
- Competitive salary of $75,000 - $85,000
- Comprehensive medical, dental, and vision coverage
- 401(k) with company match
- Paid time off and holidays
- Professional development and growth opportunities
- Collaborative, team-oriented culture
- Opportunity to work with iconic consumer brands and innovative marketing programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
