Senior Paid Media Manager (B2B Tech & AI)

Rayneta•Los Angeles, CA

8d•Hybrid

About The Position

Rayneta is a paid media agency focused on high-growth technology companies, particularly in the B2B and AI sectors. We partner with AI startups and B2B SaaS companies to drive pipeline and efficient growth. We are seeking a Senior Paid Media Manager to lead paid media strategy and client relationships for a portfolio of B2B technology and AI accounts. This role involves being a trusted advisor to clients, developing and executing paid media strategies across various platforms, driving full-funnel programs for pipeline and demand generation, implementing structured testing roadmaps, and providing data-driven reporting. The ideal candidate will have a passion for B2B performance marketing within the tech and AI space.

Requirements

4+ years in paid media with demonstrable B2B experience, ideally in B2B technology, SaaS, or AI.
Proven track record managing budgets of $100k+ per month and driving pipeline in long sales-cycle categories.
Deep hands-on expertise in LinkedIn Ads.
Strong foundational knowledge of Google Ads (Search, Performance Max, YouTube).
Working knowledge of Meta Ads (for retargeting, demand creation, and select consumer accounts).
Analytical and data-driven with a solid grasp of B2B attribution, multi-touch measurement, lead quality, and conversion tracking.
Excellent client communication skills, comfortable presenting to and challenging senior stakeholders.
High accountability and ability to own performance end-to-end without close management.
Comfortable working onsite in Sherman Oaks 3 days per week.

Nice To Haves

Experience marketing AI products or selling to technical and developer audiences.
Familiarity with B2B intent and ABM platforms (e.g., 6sense, Demandbase).
Familiarity with CRM or MAP tools (e.g., Salesforce, HubSpot, Marketo).
Technical depth in GA4 and GTM, offline conversion imports, and CRM-based revenue reporting.
Prior mentorship or team leadership experience.

Responsibilities

Lead client communication, set expectations, and act as a trusted advisor to senior marketing and growth leaders.
Develop and execute paid media strategy across LinkedIn, paid search, and other relevant channels.
Build, launch, and optimize campaigns with strong operational hygiene.
Drive full-funnel programs focused on MQL and SQL pipeline, demand generation, and efficient customer acquisition in long sales-cycle categories.
Design and implement structured testing roadmaps for creative, audience, messaging, and bidding, and scale successful strategies.
Translate campaign data into clear narratives and strategic recommendations for decision-making.
Collaborate with creative teams to improve ad creative, messaging, and iteration velocity for technical and B2B audiences.