Senior Paid Media Manager

The Agora Companies•Baltimore, MD

5h•Onsite

About The Position

The Agora Companies are seeking an experienced Senior Paid Media Manager to join the company. This individual will own customer acquisition efforts across key paid media channels, driving strategy, execution, optimization, and growth. This role is ideal for a performance marketer who combines strong analytical skills with creative thinking and has a proven track record of scaling campaigns profitably. The successful candidate will manage significant advertising budgets, identify new growth opportunities, and collaborate closely with copywriters, marketers, and leadership to achieve acquisition goals.

Requirements

5+ years of paid media buying and digital acquisition experience
Proven success managing and scaling paid media campaigns across Google Ads, Meta, YouTube, Native Advertising, and other performance marketing channels
Strong understanding of direct response marketing and customer acquisition strategies
Experience managing six-figure to seven-figure annual advertising budgets
Advanced analytical skills with the ability to interpret data and make strategic recommendations
Experience with campaign tracking, attribution, conversion optimization, and reporting tools
Strong understanding of audience targeting, segmentation, and testing methodologies
Excellent communication and presentation skills
Self-starter with the ability to thrive in a fast-paced, entrepreneurial environment

Nice To Haves

Experience in financial publishing, subscription marketing, or information marketing is a plus

Responsibilities

Own the paid media acquisition strategy across channels, including budget allocation, channel mix, KPI targets, and forecasting
Plan, launch, manage, and optimize campaigns in-platform across Google Ads, Meta, YouTube, Native Advertising, and other emerging platforms, including audience targeting and bid and budget management
Monitor campaign performance and make data-driven decisions to improve paid media efficiency and overall marketing ROI
Analyze acquisition funnels, audience behavior, and conversion performance to identify and act on growth opportunities
Lead the testing roadmap across audiences, creative, landing pages, offers, pricing, and channels
Own the ad creative pipeline end-to-end. Translate copy team promos into a weekly creative roadmap, brief and indirectly manage copywriters and junior creative support, and roll up sleeves to build ad creative directly when needed.
Build and manage relationships with platform representatives, media partners, and vendors, and research emerging platforms, technologies, and advertising trends to bring forward new acquisition opportunities
Build and own clear, decision-ready reporting on the metrics that matter. Proactively surface trends, risks, and growth opportunities to leadership with a recommended course of action
Own the integrity of campaign tracking and attribution (pixels, conversion APIs, tag management), partnering with technical teams to keep performance data clean and trustworthy
Potential to directly manage junior media buying or creative support staff as the team scales