Senior Manager, Paid Media

Covista•Columbia, MD

3d•$115,000 - $130,000•Hybrid

About The Position

The Senior Manager, Paid Media is the operational engine behind Chamberlain's $78M paid media portfolio — translating enterprise strategy into channel plans, agency briefs, and performance recommendations that drive enrollment growth across Chamberlain University. Reporting to the Senior Director of Media & Advertising, this role owns the day-to-day health of a full-funnel media ecosystem including but not limited to paid search, Meta, TikTok, LinkedIn, CTV/OTT, streaming audio, digital out-of-home, and affiliate. The ideal candidate brings platform depth, analytical rigor, and the communication fluency to bridge agency partners, analytics teams, and senior stakeholders — operating as a trusted translator between strategy and execution.

Requirements

Bachelor's Degree preferably in marketing required or a related field required and Master's Degree MBA preferred
7+ years of marketing experience in a corporate marketing or advertising agency environment required
Sharp, strategic marketer with a blend of direct marketing and brand marketing experience required
Proven local marketing experience required and experience working in an inquiry generation setting for a direct sales force preferred
Educational experience preferred
Experience managing budgets required
Excellent project management skills with the ability to manage multiple projects simultaneously
Strong leadership and communication skills
Solid analytical skills
PC skills in Microsoft Office applications
Must be willing to travel up to 25%

Nice To Haves

MBA preferred
experience working in an inquiry generation setting for a direct sales force preferred
Educational experience preferred

Responsibilities

Own budget pacing, forecasting, accruals, and financial health across the full $78M portfolio — the non-negotiable foundation of this role.
Translate enterprise media strategy into channel-level plans, agency briefs, and execution timelines; manage day-to-day agency relationships with accountability for output quality and strategic alignment.
Synthesize cross-channel performance into clear reallocation recommendations — including MMM, incrementality, and Salesforce attribution inputs.
Build and maintain reporting infrastructure — dashboards, pacing summaries, and executive-ready performance updates — that enable timely, confident decision-making.
Prioritize and manage the test-and-learn roadmap, ensuring experiments are properly designed, measured, and translated into applied strategy — not just documented and shelved.
Lead execution of special initiatives (Elevate, SSM, new campus launches), coordinating across creative, web, enrollment, and analytics to keep programs resourced and on-track.
Prepare and present performance summaries and budget reviews for senior leadership and cross-functional audiences.
Identify performance risks and escalate with well-framed recommendations, not just alerts
Completes other duties as assigned.
Performs other duties as assigned.
Complies with all policies and standards.