Paid Media Manager

2060 Digital•Cincinnati, OH

About The Position

The Paid Media Manager will be responsible for planning, executing, and optimizing paid media campaigns across various channels including Google Ads, Meta Ads Manager, and programmatic DMP/DSP platforms. This role involves monitoring campaign performance, analyzing key metrics, and providing actionable insights for optimization. The manager will also handle budget management, resource allocation, and ensure campaigns meet their goals. Collaboration with sales, strategy, creative, content, and analytics teams is crucial for cohesive campaign execution. The position requires the ability to create compelling ad copy and visuals, act as a liaison with digital vendors, and stay updated on platform changes and digital trends. Attending market/ops calls and facilitating meetings from an operations perspective are also part of the role, along with other assigned duties.

Requirements

Three (3+) years of digital advertising experience preferred, within an agency or large marketing department and a Bachelor's degree in Marketing, Advertising, Communications, or related field.
Strong understanding of Google or Meta platforms and the ability to become Google or Meta certified within the first 90 days of employment.
Strong understanding and proven experience in the setup, launch, optimization, and management of display, SEM/PPC, video, paid social campaigns in a variety of platforms and DMP/DSPs.
Ability to gather and analyze data, create reports, and present findings to clients.
In-depth knowledge of digital advertising best practices, strategies, and tactics.
Excellent communication skills, both verbal and written, with the ability to articulate ideas clearly and effectively.
Highly organized with strong project management and time management skills and the ability to manage a large volume of campaigns simultaneously.
Must be highly creative, flexible, and deadline-oriented with strong attention to detail.
Strong focus on customer service and ability to present ideas to both internal and external customers.
Advanced-level knowledge and understanding of technology, web and latest digital trends.
Strong analytical, planning, forecasting and research skills, with the ability to interpret data, draw insights and make data-driven decisions.
Ability to work both independently and as a team member with the ability to establish and maintain good working relationships with a variety of individuals.
Ability to work in compliance with company policies and procedures.
Project an appropriate professional appearance and demeanor.

Responsibilities

Plan, execute, and optimize paid media campaigns across various channels including Google Ads, Meta Ads Manager, and programmatic DMP/DSP platforms.
Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization.
Manage budgets effectively, allocate resources efficiently, and ensure campaigns are meeting goals.
Works directly with sales and strategy teams in production of digital campaigns.
May work directly with the client to obtain assets needed to produce digital marketing campaigns.
Collaborate with internal teams including creative, content, strategy, and analytics to ensure cohesive campaign execution and alignment with overall marketing initiatives.
Ability to create compelling ad copy and visuals that resonate with target audiences and drive engagement.
Direct liaison between digital vendors and 2060 Digital.
Familiar with a variety of agency concepts, practices, and procedures.
Remain up to date with platform updates, algorithm changes, latest digital trends and products and new advertising features to leverage opportunities for optimization and innovation.
Attend market/ops calls. Working with the market contacts, facilitate meetings from Operations perspective.
Other duties as assigned.