Senior Paid Media Manager, SEM & High Intent

Groundworks•Irving, TX

19d•$125,000 - $155,000•Onsite

About The Position

We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company - we're a team driven by purpose. As a Top Workplace, we're looking for top talent to fuel our mission: to protect, repair, and improve our customers’ greatest asset – their home. Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and company ownership equity. Whether you’re starting your career or looking for your next big move, we offer hands-on training, advancement opportunities, and the chance to make a real impact every day. The Senior Paid Media Manager of SEM & High Intent Media who lives inside the ad platforms every day. This person will take extreme ownership of building campaigns, adjusting bids, designing tests, mining search term reports, and making in-platform changes multiple times a day. This role owns execution across search and other high-intent channels (e.g., paid search, Local Services Ads, Demand Gen, and PMax). This role will work in close partnership with the Director of SEM & High Intent Media as well as the broader performance marketing team and their media decisions feed their testing and funnel work, and their conversion and attribution insights shape how you buy.

Requirements

4+ years of hands-on paid search experience with deep, proven expertise in Google Ads — including Search, Shopping, Performance Max, and the Google ecosystem broadly.
Expert-level command of Google Ads campaign architecture, Smart Bidding strategies, and keyword strategy across match types.
Proven track record of delivering against performance KPIs at scale
Solid command of measurement and analytics fundamentals, including Google Analytics, UTM tagging, conversion tracking, and attribution modeling.
Experience designing and executing structured A/B and multivariate tests, with the ability to communicate findings clearly and drive action from results.
Excellent organizational skills — you manage multiple accounts, deadlines, and workstreams simultaneously with precision and without things slipping.
Strong written and verbal communication skills, with experience presenting performance data and strategic recommendations to senior stakeholders.

Nice To Haves

Experience with Microsoft Advertising (Bing) and/or media channels is preferred.
Google Ads certification is a plus

Responsibilities

Build campaigns, ad groups, and ads directly within Google Ads and Microsoft Ads — from account structure through keyword research, match types, and negative keyword lists
Own day-to-day execution across Paid Search, Local Services Ads, Demand Gen, and PMax, making platform changes when needed
Log in daily to manage bids at the keyword, ad group, campaign, and asset group level, adjusting manual or automated bid strategies based on real-time performance
Mine search term reports on an ongoing basis to harvest new keywords, add negatives, and keep account structure clean and spend efficient
Design, launch, and manage a continuous testing roadmap across ad copy, creative assets, audience signals, and bidding strategies — treating testing as a core part of the role, not an occasional exercise
Build and refine audience signals and asset groups (remarketing, customer match, in-market/affinity) and apply them directly within Demand Gen and PMax campaigns
Manage day-to-day budget pacing across all high-intent channels, adjusting caps, allocations, and dayparting/ad scheduling by hand as performance shifts
Take extreme ownership of campaign performance — proactively identifying underperformance and making the necessary in-platform changes without waiting for direction
Set up and maintain conversion actions, UTM tagging, and campaign naming conventions directly within the ad platforms
Build and maintain automated rules and scripts to manage bids, budgets, and QA at scale
Partner closely with the Director of SEM & High Intent Media to align testing priorities, channel strategy, and performance targets
Translate conversion, attribution, and funnel insights from the Director and broader analytics team into concrete in-platform bid, budget, and targeting changes
Monitor auction insights, impression share, and competitive activity across channels, adjusting strategy ahead of shifts rather than reacting after the fact
Diagnose and resolve tracking or conversion discrepancies at the platform/tag level, escalating to analytics or engineering only when a deeper fix is required
Stay current on new platform features, bid strategies, and ad formats (especially within Demand Gen and PMax, given their pace of change) and be among the first to test and adopt what works
Maintain clean, well-documented account structure and testing logs so decisions and results are traceable over time
It is an essential function of this job that the employee regularly and reliably reports to work on time each working day.
Perform other duties as necessary or assigned.