Senior Paid Media Channel Manager

Purpose Brands•Boca Raton, FL

5d•Hybrid

About The Position

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Senior Paid Media Channel Manager to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture. In this role, you'll serve as a quantitative, performance-driven paid media expert supporting acquisition efforts across key brands, including Anytime Fitness and Orangetheory Fitness. This is a hands-on-keyboard media buying role that will focus on managing and optimizing paid media campaigns that drive lead generation, bookings, and new memberships across a large multi-location network. The ideal candidate is a growth-oriented marketer who is highly analytical and comfortable working with large data sets to improve campaign performance. This individual will be responsible for executing and optimizing paid search and/or paid social campaigns, identifying performance opportunities, and contributing to broader paid media strategies. Advertising agency experience is a plus. This role sits within the centralized paid media team and will work closely with analytics, brand marketing, and local marketing teams to support national campaigns and local market growth initiatives.

Requirements

5 to 8 years of paid media experience in performance marketing or growth marketing roles.
Strong expertise in either Paid Search (Google Ads, Performance Max, YouTube) or Paid Social (Meta, Instagram, TikTok), with working familiarity in the other channel.
Hands-on keyboard media buying role, this role calls for active channel management.
Experience managing lead generation or acquisition-focused paid media campaigns.
Familiarity with marketing analytics platforms such as Google Analytics, Looker, Tableau, or Power Bi similar tools.
Google Ads and Facebook Blueprint certifications are required.

Nice To Haves

Advertising Agency experience is a plus.
Experience in multi-location, franchise, or retail marketing environments is a plus.

Responsibilities

Manage and optimize paid media campaigns across key performance channels such as Google Ads, Meta, and other paid platforms.
Execute campaign adjustments to improve lead generation, cost efficiency, overall acquisition performance.
Manage platform level media budgets, ensuring efficient spending, and achieving target CPA/ROAS goals within each managed platform.
Analyze campaign performance across the acquisition funnel and identify opportunities to improve efficiency and scale.
Optimize targeting, bidding strategies, creative performance, and campaign structure to improve results.
Support structured testing initiatives across paid channels, including audience testing, creative experimentation, bid strategy adjustments, and landing page performance improvements.
Monitor and analyze campaign performance using key metrics such as CPL, CPA, conversion rates, and downstream membership outcomes.
Translate performance data into insights and recommendations that improve campaign performance.
Work closely with internal teams including analytics, brand marketing, and local marketing to ensure paid media efforts align with broader marketing initiatives and campaign priorities.
Help ensure paid media campaigns are structured to effectively support performance across thousands of local markets while maintaining efficiency and scalability.