Senior Paid Media Manager

Silverback Strategies•Charlotte, NC

1d•$90,000 - $115,000•Remote

About The Position

Silverback Strategies is hiring a Senior Paid Media Manager to serve as a paid media subject matter expert and lead strategy, execution, and performance for a portfolio of approximately 3–5 client accounts. The role owns client paid media programs from kickoff and development through campaign implementation, testing, optimization, reporting, and account growth. It also serves as the primary paid media contact for assigned clients, leading regular client calls and building strong working relationships. The Senior Paid Media Manager works across Search and Social platforms, including Google, Meta, LinkedIn, and TikTok, and collaborates with Creative, Measurement, SEO, and Client Services teams to strengthen clients’ broader digital programs. The position contributes to internal media best practices, industry updates, product development, and process improvement; supports sales enablement and client onboarding; and delegates work and oversees quality. In some cases, the role directly manages 1–2 junior Paid Media teammates. Silverback Strategies is a fully remote agency with employees across the continental United States. The company describes its culture as collaborative, inclusive, and casual, and emphasizes professional growth and impact. The listed salary range is $90,000–$115,000 per year.

Requirements

At least 5 years of experience managing Paid Search and Paid Social campaigns.
Previous agency experience.
At least 3 years of client-facing experience, including serving as the main point of contact on client engagements.
Strong experience leading paid media account strategy.
Strong testing and innovation mentality.
Experience collaborating with Creative resources, contributing to creative briefs, and driving paid social performance creative.
Advanced proficiency with Google Analytics 4 and Google Sheets or Excel.
Strong analytical skills, technical knowledge, and attention to detail.
Excellent written and verbal communication skills.
Ability and eagerness to deliver under tight deadlines.
Curiosity and ability to conduct research to inform technical work.
Outstanding time management and organizational skills.
Ability to accept constructive criticism professionally and learn from edits.
Comfort with ongoing personal and professional growth.

Nice To Haves

Experience with Google Tag Manager.
Experience with Supermetrics.

Responsibilities

Drive strategy, innovation, and performance across multiple client paid media programs.
Own the success of a portfolio of approximately 3–5 client accounts.
Plan, implement, and audit paid media campaigns and strategies aligned with client KPIs and marketing goals.
Plan and execute campaigns across paid Search and Social platforms, including Google, Meta, LinkedIn, and TikTok.
Test and deploy new media channels and tools.
Collaborate with Creative and Measurement teams on creative strategy, performance, analytics measurement, and tag management.
Collaborate with SEO counterparts on cross-channel strategy for multiservice clients.
Create, analyze, and present actionable paid media performance reports to clients.
Use tools to analyze accounts and improve their efficiency and effectiveness.
Serve as the lead paid media contact for assigned clients and lead biweekly and ad hoc client calls.
Retain and grow client accounts through communication, storytelling, presentations, and relationship building.
Communicate project timelines, manage client expectations, and proactively provide updates when circumstances change.
Understand clients’ industries, audiences, and goals; monitor industry changes, trends, and best practices.
Support sales enablement by identifying upsell and cross-sell opportunities and contributing to pitches, onboardings, and kickoffs.
Delegate support tasks to junior teammates and ensure the quality of their work and client deliverables.
In some cases, directly manage 1–2 Paid Media teammates, including Managers, Specialists, or Associates.
Contribute to Media department product development and process improvement, and collaborate with Associate Directors and the Senior Director of Paid Media.
Mentor peers and contribute to internal media best practices and industry updates.