Senior Paid Media Manager

Silverback Strategies•Charlotte, NC

6h•Remote

About The Position

Silverback Strategies is hiring a Senior Paid Media Manager to serve as a senior subject matter expert in paid media. The role owns the strategy, execution, testing, optimization, and performance of a portfolio of approximately 3–5 client accounts, while building strong client relationships and supporting account growth. The Senior Paid Media Manager works across paid search and social channels and collaborates with internal Creative, Measurement, SEO, and Client Services teams to improve clients’ broader digital programs. The role also contributes to agency-wide media best practices, industry updates, product development, and process improvement. The Senior Paid Media Manager mentors peers, delegates and reviews junior teammates’ work, and may directly manage one or two team members. This is a fully remote position, with employees working across the continental United States.

Requirements

At least 5 years of experience managing paid search and paid social campaigns.
Previous agency experience.
At least 3 years of client-facing experience, including serving as the main point of contact on client engagements.
Strong experience leading paid media account strategy.
Experience collaborating with Creative resources, contributing to creative briefs, and driving paid social creative performance.
Advanced proficiency with Google Analytics 4 and Google Sheets or Excel.
Strong analytical skills, technical knowledge, and attention to detail.
Excellent written and verbal communication skills.
Ability to deliver under tight deadlines.
Strong curiosity and research skills to inform technical work.
Outstanding time management and organization skills.
Ability to accept constructive criticism professionally and learn from edits.
Comfort with ongoing personal and professional growth.

Nice To Haves

Experience with Google Tag Manager.
Experience with Supermetrics.

Responsibilities

Drive the strategy, innovation, and performance of multiple client paid media strategies.
Own the success of a portfolio of approximately 3–5 client accounts.
Plan, implement, and audit paid media campaigns and strategies aligned with client KPIs and marketing goals.
Plan and execute campaigns on paid search and social platforms, including Google, Meta, LinkedIn, and TikTok.
Test and deploy new media channels and tools.
Collaborate with Creative and Measurement teams on creative strategy, performance, analytics measurement, and tag management.
Coordinate with SEO counterparts on cross-channel marketing strategy for multiservice clients.
Create, analyze, and present actionable paid media performance reports to clients.
Use analysis and efficiency tools to improve paid media account performance.
Serve as the lead paid media contact for assigned clients and lead biweekly and ad hoc calls.
Retain and grow the client portfolio through strong communication, storytelling, presentations, and relationship building.
Communicate project timelines, manage client expectations, and proactively share updates when plans change.
Stay informed about client industries, audiences, goals, industry developments, trends, and best practices.
Support sales enablement by identifying upsell and cross-sell opportunities and contributing to pitches, onboardings, and kickoffs.
Delegate support work to junior teammates, conduct quality assurance, and ensure high-quality client deliverables.
When assigned, directly manage one or two Paid Media Managers, Specialists, or Associates.
Contribute to Media department product development, process improvement, and collaboration with the Associate Directors and Senior Director of Paid Media.