Senior Outbound Product Manager

Workiva Inc.•Remote - CA, CA

8d•$149,000 - $240,000

About The Position

Workiva is seeking a highly technical, customer-obsessed Senior Outbound Product Manager to join the product team responsible for AI and agentic financial and sustainability reporting products. The role helps customers understand, adopt, and realize value from Workiva’s data platform by connecting product development, marketing, sales, and customers. It translates technical capabilities into product narratives, go-to-market strategies, and customer-facing content. The position leads outbound product initiatives for a strategically important AI product area, shaping launches, adoption, and expansion for products spanning AI platforms and financial and sustainability reporting workflows. The role also contributes customer and market insights to product roadmaps, helps define product packaging and commercial structures, and represents Workiva’s products at customer and industry events. The work environment may be remote or hybrid, with travel as needed for customer engagements and industry events. Workiva supports employees working from an office or remotely from any location within their country of employment. Employees are required to complete role-tailored security and privacy training. The US salary range is $149,000–$240,000, with the actual offer depending on location, skills, qualifications, experience, and other factors. The role also offers a discretionary bonus typically paid annually, restricted stock units granted at hire, a 401(k) match, and a comprehensive employee benefits package.

Requirements

At least 7 years of experience in product management, solution consulting, product marketing, or technical go-to-market roles within enterprise SaaS.
Bachelor’s degree in a related technical or business field, or equivalent practical experience.
Exceptional storytelling and cross-functional leadership skills to translate technical features into business value.
Experience working with enterprise customers and translating technical innovations into business value.
Proven ability to lead and influence across sales, marketing, engineering, and customer success.
Strong organizational skills and the ability to manage multiple initiatives in a dynamic, high-growth environment.
Ability to identify market opportunities, competitive threats, and emerging trends and turn them into actionable recommendations.
Exceptional written and verbal communication skills, including the ability to simplify technical concepts for executive and business audiences.
Strong presentation and facilitation skills, with experience influencing product, sales, marketing, and executive stakeholders.
Customer orientation and experience engaging enterprise customers and senior business leaders.
Comfort using market, customer, and business data to support recommendations and balance quantitative analysis with strategic judgment.
Demonstrated ability to use AI-enabled tools to improve productivity, accelerate research, and enhance content development and decision-making.
Ability to travel as needed for customer engagements and industry events.

Nice To Haves

MBA or advanced degree.
Experience launching enterprise software solutions for the office of the CFO.
Deep understanding of enterprise architectures, cloud platforms, generative AI, and agentic workflows.
Experience in one or more of AI/generative AI, cloud platforms, enterprise applications, data and analytics solutions, or digital transformation technologies.

Responsibilities

Drive go-to-market launch strategies, adoption programs, and expansion motions for AI platforms and financial and sustainability reporting workflows.
Track adoption metrics, market feedback, and competitive dynamics to refine outbound initiatives.
Develop clear, compelling, and differentiated messaging and positioning for Workiva’s AI platform, translating technical concepts for decision-makers and technical practitioners.
Create positioning content, demos, playbooks, solution briefs, competitive guides, and training materials for sales teams and partners.
Partner with product marketing on launches, campaigns, and thought leadership.
Support strategic deals and partner engagements with tailored collateral and positioning strategies.
Synthesize field intelligence, customer feedback, and executive insights to influence product roadmaps.
Collaborate with inbound product managers to inform roadmap priorities using customer feedback and field insights.
Collaborate with pricing teams to define product packaging and commercial structures.
Represent product portfolios at industry events, analyst briefings, customer briefings, webinars, and conferences.