Senior - New Business Enablement

Bread Financial•Columbus, OH

About The Position

The Senior - New Business Enablement partners with the sales organization, prospective clients, and current client teams pursuing retention opportunities. Working with a leader and cross-functional partners, the role supports development and implementation of marketing strategies for high-performing credit, loyalty, and payment solutions, aligned with internal and external stakeholders. The role leverages the company's partnerships in marketing, loyalty, analytics, consumer behavior, and payments to support its competitive advantage. The position supports sales of new marketing strategies across core and exploratory verticals; helps develop and present customer lifecycle marketing strategies; and champions the company's customer experience, CRM, and value proposition design. It identifies prospect marketing needs based on market and competitive conditions, aligns customer and associate experiences with prospects and existing clients, and supports new business launches and brand partner renewals. It also participates in prospect and client presentations as a marketing subject matter expert, creating and delivering standardized and customized pitch materials and contributing to resources that educate clients about the company's marketing, data, and value proposition approach. The work environment is a normal office environment, with remote or hybrid work options. Associates within 60 miles of a posted Bread Financial location are expected to work in the office 3 to 4 days per month. Travel may be required up to 20% annually.

Requirements

High school diploma or GED.
5–8 years of experience in marketing and payments.
Skills in analytics strategy, brand strategy, competitive intelligence, client prospecting, customer lifecycle marketing, value propositions, digital marketing, and loyalty marketing.
Ability to travel up to 20% annually.
Must be authorized to work in the United States full-time without current or future sponsorship.

Nice To Haves

Bachelor's degree or equivalent experience in Marketing or Finance.
7+ years of experience working in marketing and loyalty strategy development.

Responsibilities

Support the sale of new marketing strategies by understanding core and exploratory verticals, partnering with the leader as needed for assigned prospective clients and current clients considering partnership renewal (30%).
Collaborate with the leader and cross-functional partners to identify and present customer lifecycle marketing strategies (30%).
Champion the company's customer experience, CRM, and value proposition design; identify and communicate prospect marketing needs based on market and competitive landscape; align value propositions and customer and associate experiences with prospects and existing clients; and support new business launches and brand partner renewals (20%).
Participate in prospect and client presentations as a marketing subject matter expert by creating and delivering standardized and customized pitch materials; support discussions on customer lifecycle marketing and value propositions; and contribute to a repository of materials for client education on the company's marketing, data, and value proposition approach (20%).

Benefits

Medical insurance
Prescription drug coverage
Dental insurance
Vision insurance
Voluntary benefits, including basic and optional life insurance, supplemental medical plans, and short- and long-term disability
Six weeks of 100% paid parental leave for eligible parents after a 180-day waiting period
401(k) plan with immediate enrollment eligibility
11 paid holidays
Flexible Time Off (FTO) program
Paid Sick and Safe Time (PSST)
Illinois Paid Leave for associates in Illinois
Ability to purchase company stock during offering periods in June and December
Annual incentive bonus based on individual and company performance
Career development opportunities