Senior Meta Media Buyer

Pilothouse Digital

11h • Remote

About The Position

The Senior Meta Media Buyer is a foundational role on Pilothouse’s Socials team, supporting the execution of targeted advertising campaigns across Facebook, Instagram, and other Meta-related properties. The position helps achieve client goals by implementing campaign strategies, optimizing ad performance, applying new tools, and driving measurable results for the agency’s largest clients. It provides hands-on support to translate strategic plans into effective, platform-specific actions while contributing to the growth and efficiency of the Meta department.

The role manages and optimizes campaigns across a large client portfolio, aiming to meet or exceed KPIs such as ROAS and CPA while staying within defined budgets. It involves analyzing campaign, website, and funnel data, translating findings into actionable optimization steps, communicating performance and strategy to clients or internal stakeholders, and supporting other media buyers through processes and tools that improve departmental efficiency. The position also helps implement new tools and processes, identifies innovative Meta advertising strategies, and ensures media buying complies with platform and agency policies and industry regulations.

Pilothouse describes itself as a fast-growing performance marketing agency managing tens of millions per month in direct-response ad spending for direct-to-consumer brands. Its team includes more than 180 members across media buying, copywriting, content, landing page development, email and SMS, and influencer-related functions. The company emphasizes alignment, transparency, collaboration, learning, and team culture.

Requirements

• At least 3 years of experience using or building tools and AI applications.
• Extensive experience using AI tools such as ChatGPT and Midjourney.
• A proven track record managing and optimizing large-scale digital advertising campaigns.
• Extensive experience with advertising platforms such as Meta Ads Manager, Google Ads, Amazon Ads, TikTok, and programmatic platforms.
• Advanced data analysis and reporting skills, including translating data into actionable insights.
• Strong understanding of attribution modeling and campaign measurement.
• Experience with A/B testing and campaign experimentation.
• Expertise in budget management and forecasting.
• Experience with advanced reporting and presenting data to stakeholders.
• Experience training and mentoring junior team members.
• Strategic thinking and problem-solving skills.
• Strong communication and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously.
• Results-driven, data-oriented mindset and ability to align media buying strategy with broader business goals.
• Ability to adapt to changes in digital marketing and learn new technologies quickly.
• Strong attention to detail, organizational skills, and time-management skills.
• Proactive attitude and ability to work in a fast-paced environment.

Nice To Haves

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field is optional.
• Advanced certifications in relevant advertising platforms, such as Meta Blueprint, or advanced analytics certifications.

Responsibilities

• Achieve or exceed campaign target KPIs, including ROAS and CPA, across managed campaigns.
• Build, optimize, and manage advertising campaigns and associated budgets to maximize performance within defined spending limits.
• Support implementation of tools and processes that improve output and enable media buyers to manage more accounts efficiently.
• Develop expertise in Meta media buying platforms and identify innovative strategies to enhance campaign performance; share effective approaches with the department.
• Analyze campaign, website, and funnel data and translate findings into actionable optimization steps.
• Support media buyers and develop processes and tools to increase departmental efficiency.
• Communicate campaign performance and strategy clearly to clients or internal stakeholders.
• Ensure media buying activities comply with platform and agency policies and industry regulations.
• Train and mentor junior team members.

Benefits

• Benefits package through GroupSource after completion of the 3-month probationary period.
• Fun virtual events focused on fun and growth.
• Casual dress.
• Work from home.
• Flexible work schedule.
• Bike storage at the office.
• Dog-friendly office.
• Beer on tap at the office.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed