Senior Media Buyer (Meta & TikTok) — DTC

OnHires•Columbia, SC

1d•Remote

About The Position

The Senior Media Buyer will own hands-on paid acquisition across Meta and TikTok for a growing US-based direct-to-consumer travel and commuter accessories brand with a revenue run rate exceeding $10M. The company sells backpacks, carry-on gear and accessories through Shopify and TikTok Shop and is building its internal marketing function, with paid acquisition as a key growth pillar. This is an operator role, not a people-management position. The successful candidate will personally manage advertising accounts, make budget and optimization decisions, and translate creative performance data into clear recommendations for the Creative Strategy Lead. The role works directly with the CEO and collaborates with Creative Strategy, which leads concepts, briefs and the cross-channel creative roadmap. The media buyer owns account structure, delivery, asset-level analysis and testing execution; together, they review results and decide what to iterate, scale or stop. Success is measured by the quality and throughput of testing, creative contribution and learning, disciplined budget ownership and economics, performance recovery, and informed adoption or rejection of meaningful platform changes. The role offers responsibility for significant DTC media investment and the opportunity to help develop a growing consumer brand's marketing function.

Requirements

Personally managed at least $500K per month in DTC/e-commerce paid media spend, directly making budget-allocation and optimization decisions.
Proven expertise in creative-performance analysis and testing at scale, including asset-level patterns, creative fatigue, diversification, test design and commercial impact.
Hands-on expertise in Meta and TikTok, including current delivery, attribution, bidding and automation systems.
Practical understanding of Meta Andromeda and the ability to adapt campaign structure, creative testing and optimization strategies to platform changes.
Demonstrated ability to maintain acceptable acquisition efficiency while scaling, with strong command of CAC, ROAS, MER and contribution margin.
Documented examples of performance decline, root-cause diagnosis and recovery, including creative-driven interventions.
Experience translating paid-media findings into actionable creative recommendations while collaborating with a separate creative-strategy owner.
Independent DTC commercial judgment and repeatable campaign and testing systems.
Based in the United States.

Nice To Haves

Experience managing more than $1M per month in paid media spend under direct control.

Responsibilities

Develop and execute DTC acquisition strategy, campaign architecture and channel allocation across Meta and TikTok.
Independently make and own campaign and optimization decisions within approved budgets.
Analyze individual creative performance, including hooks, formats, messages, concepts, fatigue, delivery patterns and conversion outcomes.
Design and execute rigorous creative tests by isolating variables, documenting hypotheses and results, and identifying scalable winners.
Provide specific, evidence-based recommendations to Creative Strategy.
Allocate and scale spend with discipline against CAC, ROAS, MER, new-customer acquisition and contribution margin.
Account for the effect of creative quality on account efficiency and scaling capacity.
Launch and optimize campaigns, bidding, automation, pacing and experiments.
Diagnose underperformance, including creative fatigue, offer or landing-page issues, tracking limitations and delivery shifts.
Develop and execute recovery plans, measure outcomes and apply learnings to future campaigns.
Stay current on meaningful changes in Meta and TikTok advertising systems, including Meta Andromeda and evolving automated campaign and creative-delivery capabilities.
Evaluate the operational impact of platform changes, test useful adaptations and explore additional channels when performance data supports expansion.