Senior Media Strategist, Tech PR

SourceCode Communications•New York, NY

8d•$95,000 - $105,000•Hybrid

About The Position

SourceCode is an award-winning communications firm working with consumer and B2B technology brands. The Senior Media Strategist is a senior media-relations specialist at the Account Manager/Senior Account Manager level, serving as the editorial heartbeat and newsroom leader of account teams and as the primary client-facing authority on the media landscape. The role bridges data-driven insights and media execution, owning media strategy for key accounts, developing compelling narratives, and mentoring junior team members. It also manages media-program budgets and commercial health, with the primary goal of helping clients dominate the news cycle. The role spans media strategy and narrative development, top-tier media relations, data and trend analysis, client counsel, team mentorship and leadership, and media-program operations. The strategist builds long-term campaigns aligned with client business goals; leads high-profile content and pitches; develops media relationships and secures coverage; uses data and monitoring to refine approaches; advises clients on press opportunities and reputational risks; manages and coaches up to two direct reports; and oversees budgets, scopes of work, timelines, and opportunities for account growth. The position is offered as hybrid in New York City, with in-office work Tuesday through Thursday and remote work Monday and Friday, or as a remote role for candidates residing anywhere on the East Coast. Salary range is $98,000–$115,000.

Requirements

5–8 years of progressive public relations agency experience, with a strong emphasis on media relations, narrative strategy, and running account teams.
Deep, demonstrable knowledge of the technology and business media landscape, with a track record of securing high-profile tier-one coverage.
Ability to manage complex materials, interpret broad executive direction, and independently develop a comprehensive client media plan.
Strong understanding of account operations, budget tracking, resource allocation, and team utilization constraints.
Exceptional written, verbal, and presentation skills, with the maturity and confidence to counsel clients day to day.
Accountable, people-first, disciplined, bold, ambitious, curious, and imaginative approach.
Strong problem-solving ability and capacity to balance creative storytelling with tactical, data-driven thinking.

Responsibilities

Build multi-layered, long-term media, thought leadership, and influencer campaign strategies tied to client business goals.
Lead the creation of high-profile press materials, complex strategic pitches, and thought leadership platforms.
Review and approve junior team members’ media content and provide editorial feedback.
Identify cross-client opportunities for larger, trend-driven media moments.
Build and maintain relationships with top-tier business, technology, and trade media.
Pitch complex technology stories to leading media outlets and secure impactful coverage.
Monitor trade publications, identify breaking news and macro trends, and develop rapid-response commentary opportunities for clients.
Analyze open data and account performance to develop insights, shape strategies, and adjust pitching approaches in real time.
Oversee and quality-check daily media monitoring and morning competitor sweeps, sharing relevant trends with teams via Slack.
Serve as the client-facing media lead, advising on press opportunities, reputational risks, and the media landscape.
Provide data-backed counsel and align client expectations with media realities.
Manage media deliverables to exceed expectations and maintain a client satisfaction survey score above 80% across accounts.
Train and mentor team members in pitching, reporter research, and phone and email etiquette.
Line-manage and coach up to two direct reports, documenting one-to-ones, tracking professional goals, providing feedback, and addressing performance issues using Rippling.
Keep account teams aligned and motivated around client media priorities, deadlines, and KPIs.
Manage media budgets and client scopes of work, ensuring services are delivered on time, within scope, and in line with commercial realities.
Identify organic account growth and upselling opportunities and flag them to portfolio leads.
Develop and manage media project timelines using agency tools.