Media Strategist

Bluepeak • Denver, CO

5d

About The Position

Bluepeak is seeking a Media Strategist to develop and execute strategic media plans for hyper-targeted local audiences. The role focuses on local media landscapes and paid and earned placements, including sponsorships and community partnerships, to support Residential, Business, and MDU objectives. The Media Strategist will work with an external media agency and internal marketing partners, using research and performance data to optimize campaigns and align media strategies with organizational goals.

The position requires creativity, analytical thinking, adaptability to changing market trends, and the ability to manage multiple priorities in a fast-paced, high-growth environment. It involves prolonged desk and computer work, frequent communication, and occasional movement and handling of objects and paperwork.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 8–10 years of experience in media planning, buying, or strategy, preferably focused on local markets.
• Proven track record of developing and executing successful media campaigns with tangible results.
• Strong analytical skills and experience using data to inform marketing decisions and evaluate marketing efforts.
• Deep understanding of local market dynamics, consumer behavior, and the media landscape.
• Proficiency with media planning and buying tools, Microsoft Office Suite, and Google Analytics.
• Strong negotiating skills.
• Experience monitoring media performance, including proof of performance.
• Demonstrated project management and organizational skills, including the ability to manage multiple priorities and follow through.
• Strong written, verbal, and presentation skills, including the ability to communicate ideas and suggestions clearly and effectively.
• Ability to work effectively and professionally with different functional groups and employee levels.
• Ability to thrive in a fast-paced, high-growth, dynamic environment.
• Must successfully pass a background check and drug test before employment.
• Must refrain from personal use of technology during working hours.
• Must be able to lift up to 5 pounds.
• Prolonged periods of sitting at a desk and working on a computer; regularly required to talk and hear; frequently required to sit, stand, bend, reach, push, pull, and walk; required to use hands and handle objects and paperwork; and required to use close vision and focus.

Nice To Haves

• MBA.
• Experience in a telecommunications environment.

Responsibilities

• Develop comprehensive media strategies for local markets using traditional and digital channels to support Residential, Business, and MDU objectives.
• Research target demographics, consumer behaviors, and media consumption patterns in targeted geographic areas.
• Serve as the primary point of contact for the external media agency.
• Manage media budgets and allocate funds across channels and platforms.
• Guide the agency partner to ensure alignment with brand guidelines, messaging strategies, and campaign objectives.
• Review agency proposals, recommendations, media plans, and buys, and provide feedback to optimize strategies and tactics.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Build relationships with local community partners and identify sponsorship and community partnership opportunities for Bluepeak.
• Partner with the marketing campaigns and operations director on public relations and community marketing efforts as needed, including outreach to local publications, influencers, and community organizations.
• Promote collaboration and open communication within the marketing team and across the organization to align media strategies with organizational objectives.

Benefits

• Competitive compensation and annual bonus eligibility.
• Comprehensive benefits package, including medical, dental, vision, life insurance, and 401(k).
• Generous vacation and paid sick time, plus paid holidays and personal days.
• Professional development with an emphasis on internal promotion.
• Employee discounts on Bluepeak services, including internet.
• Progressive and inclusive work culture with flexibility, support, and resources for career success.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior