Senior Media Planner & Strategist

Procter & Gamble•Cincinnati, OH

1d•$110,000 - $165,300

About The Position

As a Senior Media Planner & Strategist, you will help lead integrated paid media strategy, planning, activation, optimization, and measurement across digital video and social for an assigned portfolio of Pampers and Luvs priority sub-brands. Within the broader North America Baby Care media strategy, you will translate sub-brand business priorities into annual, campaign, and launch plans; recommend channel roles and investment balance; guide agency and platform partners; build learning agendas; and strengthen full-funnel performance. You will also contribute to total-brand planning and ensure sub-brand plans connect cohesively across the portfolio. The role calls for strong business judgment, analytical depth, operational discipline, and the ability to influence cross-functional teams while managing significant media investment. You will deepen your ability to connect business strategy with full-funnel media planning, manage investment across leading digital platforms, and turn performance and consumer insights into decisions. You will also gain experience leading agency and cross-functional teams, influencing senior stakeholders, shaping test-and-learn agendas, and developing scalable media operations across an iconic consumer-brand portfolio.

Requirements

5–7 years of strategic media planning and hands-on paid digital activation experience, including meaningful ownership across digital video and social.
Ability to translate business objectives into channel strategies, annual plans, investment scenarios, launch plans, and in-year optimization decisions for a brand, sub-brand, category, or portfolio.
Strong knowledge of digital video and paid social, including platform and programmatic buying models, video inventory and formats, audience strategy, reach and frequency, optimization, and measurement.
Experience designing structured test-and-learn agendas and applying campaign, brand-lift, traffic, conversion, and retailer data to improve cross-channel strategy.
Experience balancing upper-funnel brand building with performance and commerce media, including retailer traffic, retargeting, attribution, and closed-loop measurement.
Strong financial and operational management skills, including budget stewardship, scenario planning, campaign governance, documentation, billing accuracy, and compliance.
Ability to lead agencies and influence Brand, Analytics & Insights, IT, retailer, publisher, platform, and programmatic partners without direct authority.
Strong analytical storytelling and executive communication skills, including the ability to distinguish observed results from hypotheses and turn complex data into clear actions.
Proficiency with media planning, activation, measurement, and reporting tools, including ad platforms, programmatic buying platforms, analytics dashboards, Microsoft Excel, and presentation software.
Experience coaching, onboarding, or coordinating others in a fast-moving, highly cross-functional environment.

Nice To Haves

Bachelor’s degree in Marketing, Advertising, Communications, Business, Data Analytics, Economics, or a related field.
An advanced degree is a plus.

Responsibilities

Own annual and in-year paid media planning for assigned priority sub-brands, translating Pampers and Luvs priorities into integrated digital video and social strategies, channel roles, investment scenarios, budget recommendations, and launch-and-sustain plans.
Identify media trade-offs, funding opportunities, and efficiency actions while ensuring plans align with total-brand objectives.
Lead activation and optimization for the priority platform, guiding agency teams and platform representatives on campaign setup, inventory and format strategy, audience design, objectives, pacing, reach and frequency, testing, optimization, and issue resolution.
Maintain performance and optimization logs and ensure campaign changes are implemented with quality and speed.
Manage the relationship with the priority media platform, align business reviews with business goals, onboard partner teams, escalate opportunities and risks, and translate partner capabilities into actionable plans.
Partner with Analytics & Insights, agencies, and media partners to design and execute experiments across channel mix, audience, reach and frequency, campaign objective, inventory, format, traffic, and launch strategy.
Synthesize test-and-learn findings into principles and future planning guidance.
Monitor performance and business-result KPIs, diagnose performance drivers, and recommend reallocations, campaign changes, and future tests using transparent evidence and clear decision points.
Coordinate Brand, Media, Analytics & Insights, IT, agency, retailer, and platform stakeholders through planning, weekly performance management, quarterly business reviews, decision forums, and launch-readiness milestones.
Connect sub-brand recommendations to broader portfolio and total-brand planning.
Maintain repeatable planning, authorization, deployment, optimization, reporting, and documentation processes; clarify ownership across internal and agency teams; and improve speed, accuracy, compliance, and productivity.